One of the first key elements of design that we included was a new multi-step referral form which made referring patients to the organisation easier than the legacy tool.
In terms of visual cues, we brought bright and vibrant colours to each page of the website to encourage a more uplifting effect on the user. In addition, we used high-quality cut-out photography of the staff to lend a human dimension to the site’s appearance. Both of these features helped to create a consistent brand image across the site’s content.
To make accessing the right service faster and clearer, we created dedicated pages for different user types, namely families and professionals. These pages housed specific and highly relevant content for each audience.
To illustrate the level of care that Equilibrium Healthcare provides and to display the multi-cultural background of their patients, we included photography that showed a variety of scenarios in which patients and staff were interacting positively.
For the service pages of the website, Kijo focussed on highlighting the many benefits to Equilibrium Healthcare’s approach, as well as their high-quality care facilities.
In the brief, it was also important to display how valuable a career with EHC can be. Therefore, we created a page that spoke to the benefits of working within the organisation. This included showcasing key testimonials that illustrated the positive experience that employees have had working for EHC.
Lastly, to make sure that at any point in their navigation of the site visitors had quick access to making a referral, we placed a button on the top banner that took them straight to the helpful referral form.
Our comprehensive and considered approach to each element of the brief made for a high performing website that looked and functioned to an exemplary standard.