How does your website deliver technical information without losing user attention? For a company which deals with Research & Development Tax Credits, there is a high volume of governmental jargon to break down. That’s why Tychon came to KIJO for a new website and brand. They offer a faster, more accurate and cheaper consultancy service than over R&D consultancy firms because they use an algorithmic tool to assess claims.
We created a dynamic brand for Tychon, jumping on the brand name’s Greek meaning of “hitting the mark” to build arrows into the logo.
We chose strong typography with bold, clear lettering. This makes the website easy to read and highlights the key points.
A bright colour palette helps the brand stand out in a crowded market. We chose blues to trigger a sense of reliability and confidence in users.
For the website, we wanted to create an experience that users would remember. This helps keep users engaged and encourages them to explore deeper into the website. For technical services such as R&D consultancy, a great user experience is key in delivering both an informative and memorable website.
To do this, we used animation throughout the website. The homepage header has an animated background, indicating the speed of service with sparks of light shooting across the page.
The user needs to feel confident in Tychon and find the process smooth and easy to navigate. We made this simple, highlighting calls to action with movement.
We used micro-interactions in the buttons, navigation and enquiry form to encourage users to click through. For pages articulating services, animated illustrations, parallax scrolling and an eye-catching animated background help avoid information-overload.
This website design is full of animation and a great UX, smashing our highest scores on both CSS Design Awards and Awwwards.com.