From showcasing sleek car models to offering seamless browsing experiences, automotive web design plays a key role in capturing attention and driving engagement to the top performing car websites. But, what does great automotive website design look like? 

In this blog, we’ll explore 5 exceptional examples of car websites that combine cutting-edge design, functionality, and innovation. Whether you’re a car brand seeking inspiration or an automotive dealership curious about the industry’s best digital experiences, these websites are sure to impress.

What Should Luxury Automotive Web Design Prioritise?

Luxury automotive web design should prioritise the following key elements to reflect the high-end nature of your car brand as well as enhance a distinguished user experience:

Sophisticated Aesthetics

• Elegant Design: Use clean layouts, rich imagery, and refined typography to convey luxury.
• High-Quality Visuals: Incorporate HD videos, 360° views, and detailed images to highlight craftsmanship and innovation.
• Consistency: Align the website’s look and feel with the brand’s identity to exude exclusivity and prestige.

Intuitive User Experience (UX)

• Smooth Navigation: Ensure effortless browsing with clear menus and intuitive layouts.
• Fast Load Times: Minimise delays to keep users engaged, especially for media-heavy content. Use a plugin like Imagify to optimise the file sizes of your images and videos.

Personalisation

• Custom Configurators: Allow users to personalise vehicles, exploring options for colours, materials, and upgrades.
• Targeted Content: Display tailored information based on user preferences or geolocation, such as regional pricing and dealership availability.

Exclusive Features

• Virtual Tours: Provide immersive features like augmented reality (AR) or virtual showrooms to showcase vehicles in detail.
• Lifestyle Integration: Highlight brand heritage, collaborations, and luxury lifestyle content to enhance the aspirational appeal.

Compelling Storytelling

• Brand Heritage: Showcase the legacy, craftsmanship, and innovation behind the brand to build trust and admiration.
• Emotionally Engaging Content: Use evocative imagery, video, and copy that connects with the audience on an emotional level. Spoiler alert, Aston Martin does this expertly!

Call-to-Actions (CTAs) with Purpose

• Clear CTAs: Guide users with elegant and purposeful buttons like Schedule a Test Drive or Request a Brochure.
• Subtle Encouragement: Avoid aggressive sales tactics; instead, focus on inspiring trust and desire, letting the quality of the car and service speak for itself (like Bentley Motors does!)

Integration of Advanced Technology

• AI Chatbots: Provide instant support for queries about pricing, customisation, or availability.
• Seamless eCommerce: Enable users to explore financing, book test drives, or even purchase vehicles online in a frictionless manner.

Security and Reliability

• Data Privacy: Prioritise secure payment gateways if your website has an eCommerce section and be transparent about user data handling.
• Trust Signals: Include certifications, awards, and customer testimonials (where appropriate) to establish credibility.

High-end automotive web design is about creating a digital experience that mirrors the exclusivity, sophistication, and innovation of the vehicles themselves. A well-designed website doesn’t just inform—it captivates and inspires. 

That’s exactly what the below examples have achieved.

5 of the Best Automotive Web Designs

KIJO’s Senior UI/UX Designer, Danny Findon-Kent, reviewed and assessed 4 of the best car websites. He chose these websites for their polished, intentional designs and carefully executed features, which made a memorable impact.

Bentley Motors

Bentley Motors is the world’s leading manufacturer of luxury cars. Based in the UK since 1938, the luxury marque employs 4,000+ people who design, engineer, handcraft and market their bespoke automobiles.

Why We Like It: Danny appreciated the “elegant luxury imagery” on the Bentley Motors site. “This is complemented and supported by a minimal, simple typography style. In Bentley’s case, less is absolutely more and they let their images and video do the talking. Comprehensive navigation displays a lot of information, but it is very easy to digest. The subtle scroll interactions throughout add a real touch of class and elegance.”

Rolls-Royce

Rolls-Royce Motor Cars Limited is a British luxury automobile maker. It has operated as a wholly owned subsidiary of BMW AG since 2003 – as the exclusive manufacturer of Rolls-Royce-branded motor cars.

Why We Like It: Danny thought the Rolls-Royce automotive website design hosted “a minimal, yet classy design. It uses elegant language, and its emphasis on innovation effectively conveys the luxurious and sophisticated essence of the brand. The user experience on the site is smooth and easy. This further contributes to the overall positive impact of the website. The website’s design is sleek and sophisticated, using a lot of negative space in a purposeful way.”

Aston Martin

Aston Martin is a British manufacturer of luxury sports cars and grand tourers. The brand was founded in 1913 by Lionel Martin and Robert Bamford.

Why We Like It: Danny said that “Aston Martin‘s website is clearly designed to make a big impact with its high-quality videos and imagery. The consistent use of the brand’s main colour creates a cohesive colour theme throughout the site. The bold, moody videography sets a mood that articulates the brand well. The art direction across the website is top-notch too; it holds everything together to make a truly memorable user experience.”

Lucid Motors

Lucid Motors is an American automotive and technology company that manufactures electric vehicles. The company is headquartered in Newark, California.

Why We Like It: Danny thinks that “Lucid Motors‘ website features a clean, modern design with high-quality visuals that emphasise the luxury of the Lucid Air and other EV models. The layout is well-organised. It prioritises high-resolution images and seamless navigation. The user experience is straightforward, with interactive elements, detailed product sections, and intuitive calls to actions. I liked this automotive web design a lot.”

Maserati

Maserati is an Italian luxury vehicle manufacturer. Established on 1 December 1914 in Bologna, Italy, the company’s headquarters are now in Modena.

Why We Like It: Danny said “the Maserati website stands out because of its unique layouts and interactive elements. These create a really memorable user experience. The bold imagery and videos used throughout the website effectively communicate the brand’s sporty, yet luxury feel. It consistently provides a visual representation of the brand’s values and offerings. These web design elements, combined with the website’s modern feel and intuitive navigation, make the Maserati website a standout in the automotive industry.”

Automotive Web Design Inspiration

Great automotive web design is about more than just aesthetics—it’s about creating an experience that reflects the essence of the brand and resonates with its audience. The 5 examples we’ve explored demonstrate how innovative layouts, cutting-edge technology, and seamless functionality can work together to captivate users and drive engagement. 

Whether you’re designing for luxury, performance, or innovation, these websites provide valuable inspiration. They can help you create a car website that stands out in the competitive automotive market and help you drive views, engagement and interest in your automotive brand.

Book a Complimentary Consultation with KIJO’s Head of Partnerships

Ready to rev up your web design game?  Book a complimentary, 30-minute consultation with our Head of Partnerships & Co-Founder, Kirk Thompson. During your call, we’ll review your website’s current performance, discuss your goals, analyse competitor insights, and explore the potential of a WordPress-powered site. Let’s bring your vision to life—book your free consultation via the link below:

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