The 7 Best Marketing Newsletters All Marketers Should Be Subscribed to in 2026
Best Marketing Newsletters
If you’re a marketer in 2026, your inbox is either your best friend or your biggest source of overwhelm. But amongst the endless promos, alerts, “quick updates” and algorithm changes, there’s one that marketers and their teams are not only looking to open, but read!
The newsletter is making a comeback – that’s no secret. American Eagle and Shopify have both launched newsletters this year, the latter most recently. After years of saturated short-form content, brands have learned their audiences are now craving genuine substance.
And we marketers mustn’t forget that we’re an audience too; we are also looking for tailored, focused, content that resonates with us, and keeps us motivated!
Therefore, it’s no surprise that marketing newsletters have become one of the most valuable tools for staying sharp, inspired and ahead of the curve in this ever changing industry. So, from industry giants to cult favourites, here are the 7 best marketing newsletters we think every marketer should be subscribed to in 2026.
The Newsletter Comeback
So, yes, it is officially the revival era of the newsletter – the newsletter renaissance, if you will. And not the old-school, corporate kind you quietly send to a folder you never open. We’re talking editorial-style, personality-driven, value-packed newsletters that feel more like mini magazines straight to your inbox.
Why the comeback? There’s three big reasons:
1. Algorithms aren’t loyal. Your inbox is.
With Instagram, TikTok, LinkedIn and Google constantly shifting how (and if) audiences see your content, newsletters offer something rare: control. No algorithm. No gatekeeping. Just direct communication with your reader.
2. Depth is back in fashion.
After years of 10-second content cycles, audiences are craving substance again. In-depth takes. For marketers, that’s behind-the-scenes thinking. Actual strategy. And the inbox is where thoughtful content comes alive and genuinely connects.
3. Shopify just made their own Substack.
That’s how big newsletters have become. When Shopify – a global eCommerce giant – launches its own Substack, you know long-form email is back in a very real way.
Related Read: Shopify vs WordPress: Which is Best for Your eCommerce Website?
Marketing Newsletters
Marketers don’t just want to scroll either. They want to learn. And newsletters are the perfect format for slow-consumed, highly-curated, genuinely useful insight.
If 2025 was the year marketers felt burned out by constant algorithm changes, 2026 is officially the year of taking back control – and newsletters are leading the empowerment charge. Now places like LinkedIn have started to feel a bit “AI sloppy”, the newsletter has become the one place marketers can reliably gather inspiration, clarity, and genuinely useful thinking from.
A good marketing newsletter gives you what social media is now struggling to:
- Marketing insights explained properly (and genuinely)
- Trend breakdowns without the primary goal being improving the poster’s profile reach
- Thoughtful takes you can actually trust and adapt into your own work
Related Read: Digital Marketing Trends: 7 Predictions for 2026
What Makes a Good Marketing Newsletter?
As we know, inbox clutter is draining; a marketers worst nightmare. Thankfully, the best marketing newsletters predominantly share the same qualities. They’re not clickbaity or filled with fluff. They feel like a quick chat with a fellow marketer who knows exactly what you and your team are currently dealing with.
Here’s what sets great marketing newsletters apart:
They’re written by real practitioners
The most valuable newsletters are created by people who actually do marketing; strategists, designers, content leads, CMOs, agency founders. There’s a difference between advice and experience – and yes, we marketing folk can always tell.
They respect your time
Good newsletters aren’t long for the sake of being long. They may be ‘long-form’, but the actual wording is concise, clear, and packed with insights you can digest. Plus, you keep opening them because you trust they’ll be worth it.
They blend inspiration with action
The best newsletters give marketers and their teams both:
- creative ideas
- trend breakdowns
- tools
- real examples + stats
- and the occasional “here’s why this strategy might not be working anymore”
They’re practical without being dull, and creative without being chaotic.
They’re built for modern marketing
Today’s top marketing newsletters don’t see marketing as a silo. They mix:
- content strategy
- data
- design thinking
- AI insights
- behavioural psychology
- and human creativity
Because that’s what modern marketers actually need: a clear, distilled snapshot of what’s changing and how to adapt efficiently and effectively.
The 7 Best Marketing Newsletters All Marketers Should Subscribe to in 2026
These are the digital marketing newsletters the KIJO team genuinely reads – the ones we reference in meetings, share in the Slack chat, and steal inspo from (respectfully, of course!). Plus, they’re ALL free to subscribe to…
1. The Daily Carnage by Carney
If you want a quick, curated roundup of the day’s marketing news, campaigns, trends, and tools, The Daily Carnage by digital agency Carney is unmatched. It’s sharp, funny and genuinely helpful. It’s perfect for marketers who want to stay culturally relevant; a daily handpicked list of the best marketing content their expert team can find.
Subscribe to The Daily Carnage newsletter here.
2. Marketing Brew
Marketing Brew’s newsletter is excellent at helping marketers stay up to speed with the business side of marketing: budgets, platform updates, media shifts, consumer behaviour, and breaking down big-brand campaigns. It’s digestible, smart and always a step ahead.
Subscribe to Marketing Brew’s newsletter here.
3. Girl Power Marketing’s The Social Media Tea by Annie Mai Hodge
Annie Mai Hodge has built one of the most supportive, empowering marketing communities online and her newsletter The Social Tea has the exact same energy. Expect honest takes, practical advice and a strong female perspective on brand, content, and trends. Delivered every Tuesday, it’s ideal for social-first marketers and anyone who loves learning from someone who truly “gets” the current landscape.
Subscribe to Annie Mai-Hodge’s x Girl Power Marketing The Social Tea here.
4. The KIJO Klique
We weren’t going to include our own newsletter… No, seriously! It felt cringe. BUT when we started writing this article, we realised something; it genuinely deserves to be here.
The KIJO Klique is written by the same team who are behind one of the UK’s leading digital web design agencies – KIJO. The KIJO Klique was “born” in mid 2025, with the focus of bringing our 10+ years of brand, content, and UX experience to the inboxes of marketers every day in a way that’s digestible, useful, distilled, and real.
Subscribers to The KIJO Klique get:
- Ultra-digestible tips
- Real-world marketing news that may reframe your team’s way of thinking
- Scroll-stopping design inspiration that makes
- Data-backed insights you can use to inspire your strategy
And it’s delivered every day! You can subscribe to our newsletter here.
5. Pretty Little Marketer’s Weekly Round-Up by Sophie Miller
Sophie Miller has built a marketing empire rooted in kindness, clarity and community. Her weekly roundup is perfect for social media managers and career-driven marketers who want straightforward advice, trend breakdowns and real examples. It’s warm, accessible, and written with genuine expert care. (Also, we’re absolutely loving the recent PLM website design and rebrand refresh!)
Subscribe to Pretty Little Marketer’s Weekly Round-Up here.
6. ICYMI by Lia Haberman
If your work involves social strategy, creators or digital culture, ICYMI is essential. Lia Haberman translates the chaos of social media platforms into clear, strategic, marketer-friendly insights with a social and influencer focus. Delivered via Substack, ICYMI is practical, current, and consistently ahead of the curve.
Subscribe to ICYMI by Lia Haberman here.
Related Read: What is UGC? Discover How UGC Marketing Can Benefit Your Brand
7. The Weekly Scroll by Buffer
Buffer’s Weekly Scroll is all about clarity and calm – no hype, just genuinely useful marketing thoughts and insights with a focus on social growth. Expect social data breakdowns, deep dives, personal notes and takes from Buffer’s pro team, and the latest from their helpful blog and YouTube channel. Delivered every Friday, it’s perfect for content teams and anyone leading on social strategy.
Subscribe to The Weekly Scroll here.
Final Thoughts on The Best Marketing Newsletters for 2026
The best marketing newsletters make you feel more confident, more informed, and more inspired in your day-to-day role; something all of these newsletters have in common.
In 2026, when algorithms feel unpredictable and AI content is everywhere, inboxes have become a rare space for depth, trust, and real expertise. If you want to stay sharp without burning out, our advice is to subscribe to a handful of these high-quality newsletters and let your inbox become the place you grow instead of the place you avoid.
Join The KIJO Klique!
Join The KIJO Klique – our newsletter built for marketers – for daily tips, inspo, and insights. It’s a great first newsletter to sign up to, particularly if you’re looking to start 2026 with a renewed confidence.
