Branding
The Psychology Behind a Red Website Design: How to Master Red Branding
Few colours are as bold and versatile as red. But red is more than “eye-catching.” It’s a psychological catalyst. The wrong application can feel abrasive or even alienating. However, if done right, a red website design can make your brand feel confident, urgent, and unforgettable.
NAP SEO and The Importance of NAP Consistency
Any seasoned marketing manager knows that the smallest details can make or break a business landing a lead. One detail that’s often overlooked (yet critical) is NAP consistency and NAP SEO.
The Ultimate Guide to WooCommerce x eCommerce Content Marketing: Engage, Convert, and Grow
For eCommerce brands in the UK, content marketing is a strategic driver of brand awareness, customer engagement, and sales. With the right blend of compelling content and an integrated social media strategy, your online store can thrive even in an increasingly competitive landscape.
9 Brand Copywriting Tips for Luxury Businesses
Whether you’re selling high-end fashion, bespoke travel experiences, or fine jewellery, the words you use can make or break the customer experience. Ambitious, high-end businesses demand a different kind of messaging — messaging that exudes exclusivity, sophistication, and aspiration. At KIJO (a web design agency in London), we’ve put together 9 essential brand copywriting tips...
Why is Branding Important? Key Lessons from KIJO’s Work with EAST STUFF
Building a distinctive brand is undoubtedly a critical part of business success. For marketing managers and business owners, brand identity is not just about aesthetics. It’s about establishing trust, creating memorable experiences, and resonating deeply with target audiences. When EAST STUFF, a provider of luxury hotel amenities, partnered with KIJO to refresh their brand, the...