Branding

Rage Bait “Any publicity is good publicity.” We’ve all heard it. It’s one of marketing’s oldest cliché phrases. And it seems brands are starting to take it quite literally… We’re living in a time when algorithms reward emotion, shares drive visibility and outrage spreads faster than facts… So, what enters right on cue? Rage bait....

If you’ve spent any time scrolling through TikTok or Instagram, you’ve probably seen videos that look like influencer content. However, what about ‘UGC’ - the content that feels more authentic? In this article, we break down exactly what UGC is and how it works.

Few colours are as bold and versatile as red. But red is more than “eye-catching.” It’s a psychological catalyst. The wrong application can feel abrasive or even alienating. However, if done right, a red website design can make your brand feel confident, urgent, and unforgettable.

Any seasoned marketing manager knows that the smallest details can make or break a business landing a lead. One detail that’s often overlooked (yet critical) is NAP consistency and NAP SEO. 

For eCommerce brands in the UK, content marketing is a strategic driver of brand awareness, customer engagement, and sales. With the right blend of compelling content and an integrated social media strategy, your online store can thrive even in an increasingly competitive landscape.

Whether you’re selling high-end fashion, bespoke travel experiences, or fine jewellery, the words you use can make or break the customer experience.  Ambitious, high-end businesses demand a different kind of messaging — messaging that exudes exclusivity, sophistication, and aspiration. At KIJO (a web design agency in London), we’ve put together 9 essential brand copywriting tips...