Branding

A website redesign is one of the most visible investments a brand can make. Businesses can typically see anywhere from 30-100% increases in qualified leads following strategic redesigns. New look, improved UX, better performance - all exciting things. But once the site is live and the initial buzz settles, the most important question quickly follows: How do you actually measure whether the redesign was a success...?

Brand consistency can literally increase revenue by 10-20%. This article (put together by the KIJO team) looks at what brand consistency really means, why it matters so much to modern brands, and how marketing teams can protect it as they scale.

If 2025 was the year of ‘AI is taking over everything!’, 2026 looks to be shaping up as the year of ‘let’s go back to basics’. At KIJO, our team has put together our best marketing predictions for 2026. We hope they’ll help our community of marketers and their teams prepare for the shifts ahead and build strategies that balance innovation with integrity...

Rage Bait “Any publicity is good publicity.” We’ve all heard it. It’s one of marketing’s oldest cliché phrases. And it seems brands are starting to take it quite literally… We’re living in a time when algorithms reward emotion, shares drive visibility and outrage spreads faster than facts… So, what enters right on cue? Rage bait....

If you’ve spent any time scrolling through TikTok or Instagram, you’ve probably seen videos that look like influencer content. However, what about ‘UGC’ - the content that feels more authentic? In this article, we break down exactly what UGC is and how it works.

Few colours are as bold and versatile as red. But red is more than “eye-catching.” It’s a psychological catalyst. The wrong application can feel abrasive or even alienating. However, if done right, a red website design can make your brand feel confident, urgent, and unforgettable.