Digital Marketing

Creating More Shareable Content You’ve written a great blog. You’ve hit publish at an “optimal time”. And, you’ve even shared it on LinkedIn with, dare you say it, the perfect emoji combo. But then… No likes, no comments, no reposts. The truth is, shareable content isn’t just a happy accident. The most shared blogs and...

Whilst copywriting and content writing both rely on the written word to connect with an audience, they each serve different goals, use slightly different skills, and play very different roles in your marketing strategy. In this article, KIJO's Copy & Content Lead, Sarah Bailey, unpacks the difference...

Alt text (or ‘alternative text’) might seem like a small, additionally time-consuming detail, but it carries enormous weight in both accessibility and SEO. In this short guide, we’ll break down exactly how to write alt text that’s clear, inclusive, and optimised.

AI isn’t going anywhere. Frankly, you’ll only get left behind if you keep ignoring it. KIJO's Copy & Content Lead, Sarah Bailey has written this article to show you how to embrace AI copywriting and see your AI tool as an ally, not an enemy vying for your marketing job. She talks about how it can genuinely help you to save you time, overcome writer’s block, and help you repurpose and create more useful content.

Treating your transactional emails as a boring admin task? Stop! These are some of the most powerful marketing assets in your arsenal. The team at KIJO have put together this guide to perfecting the transactional email so you can master them via your eCommerce strategy.

Is SEO dead? For us at KIJO, no. But, it's evolving. Learn what we think this means for marketing professionals and how our team thinks you can stay ahead...