Digital Marketing

AI isn’t going anywhere. Frankly, you’ll only get left behind if you keep ignoring it. KIJO's Copy & Content Lead, Sarah Bailey has written this article to show you how to embrace AI copywriting and see your AI tool as an ally, not an enemy vying for your marketing job. She talks about how it can genuinely help you to save you time, overcome writer’s block, and help you repurpose and create more useful content.

Treating your transactional emails as a boring admin task? Stop! These are some of the most powerful marketing assets in your arsenal. The team at KIJO have put together this guide to perfecting the transactional email so you can master them via your eCommerce strategy.

Is SEO dead? For us at KIJO, no. But, it's evolving. Learn what we think this means for marketing professionals and how our team thinks you can stay ahead...

Whether you’re a bank, investment firm, or independent financial advisor, standing out in search can feel like an uphill battle. But, when done well, SEO for financial services can generate high-value leads, build trust and help position you ahead of competitors.

Any seasoned marketing manager knows that the smallest details can make or break a business landing a lead. One detail that’s often overlooked (yet critical) is NAP consistency and NAP SEO. 

In this installment of KIJO’s Marketing Managers’ Guide to WooCommerce and eCommerce, the KIJO team walks you through how to build an effective omnichannel strategy, integrate key channels, and personalise engagement at scale, all with insights tailored to today’s connected shopper.