Digital Marketing

When we talk about website performance, the conversation usually turns to design, layout, speed or SEO. But there’s another element (so often undervalued) that truly influences every click, scroll and conversion. That’s UX copywriting. In this guide, we’ll break down what UX copywriting really is, how it differs from your broader content strategy, and how to use it effectively across your website.

Choosing to start a website relaunch is a strategic decision that affects every marketing channel. But, when it’s done at the right time (and done well) it becomes one of the most valuable investments a business can make...

Marketing newsletters have become one of the most valuable tools for staying sharp, inspired and ahead of the curve in this ever changing industry. So, from industry giants to cult favourites, here are the 7 best marketing newsletters we think every marketer should be subscribed to in 2026.

If 2025 was the year of ‘AI is taking over everything!’, 2026 looks to be shaping up as the year of ‘let’s go back to basics’. At KIJO, our team has put together our best marketing predictions for 2026. We hope they’ll help our community of marketers and their teams prepare for the shifts ahead and build strategies that balance innovation with integrity...

Rage Bait “Any publicity is good publicity.” We’ve all heard it. It’s one of marketing’s oldest cliché phrases. And it seems brands are starting to take it quite literally… We’re living in a time when algorithms reward emotion, shares drive visibility and outrage spreads faster than facts… So, what enters right on cue? Rage bait....

If you’ve spent any time scrolling through TikTok or Instagram, you’ve probably seen videos that look like influencer content. However, what about ‘UGC’ - the content that feels more authentic? In this article, we break down exactly what UGC is and how it works.