Digital Marketing

Alt text (or ‘alternative text’) might seem like a small, additionally time-consuming detail, but it carries enormous weight in both accessibility and SEO. In this short guide, we’ll break down exactly how to write alt text that’s clear, inclusive, and optimised.

AI isn’t going anywhere. Frankly, you’ll only get left behind if you keep ignoring it. KIJO's Copy & Content Lead, Sarah Bailey has written this article to show you how to embrace AI copywriting and see your AI tool as an ally, not an enemy vying for your marketing job. She talks about how it can genuinely help you to save you time, overcome writer’s block, and help you repurpose and create more useful content.

Treating your transactional emails as a boring admin task? Stop! These are some of the most powerful marketing assets in your arsenal. The team at KIJO have put together this guide to perfecting the transactional email so you can master them via your eCommerce strategy.

Is SEO dead? For us at KIJO, no. But, it's evolving. Learn what we think this means for marketing professionals and how our team thinks you can stay ahead...

Whether you’re a bank, investment firm, or independent financial advisor, standing out in search can feel like an uphill battle. But, when done well, SEO for financial services can generate high-value leads, build trust and help position you ahead of competitors.

Any seasoned marketing manager knows that the smallest details can make or break a business landing a lead. One detail that’s often overlooked (yet critical) is NAP consistency and NAP SEO.