SEO

A landing page is one of the few places for marketing teams where you can draw a straight line between what you publish and what you earn. In this guide, the KIJO team breaks down what makes high converting landing pages, what best practice looks like in 2026, and how to build landing pages that turn visitors into genuine enquiries, bookings and sales.

You’ve written a great blog. You’ve hit publish at an “optimal time”. And, you’ve even shared it on LinkedIn with, dare you say it, the perfect emoji combo. But then… No likes, no comments, no reposts. In this article, we break down how to turn an article, post or blog into something people can’t help but share. And hopefully, inspire your next piece of content too!

Whilst copywriting and content writing both rely on the written word to connect with an audience, they each serve different goals, use slightly different skills, and play very different roles in your marketing strategy. In this article, KIJO's Copy & Content Lead, Sarah Bailey, unpacks the difference...

Alt text (or ‘alternative text’) might seem like a small, additionally time-consuming detail, but it carries enormous weight in both accessibility and SEO. In this short guide, we’ll break down exactly how to write alt text that’s clear, inclusive, and optimised.

AI isn’t going anywhere. Frankly, you’ll only get left behind if you keep ignoring it. KIJO's Copy & Content Lead, Sarah Bailey has written this article to show you how to embrace AI copywriting and see your AI tool as an ally, not an enemy vying for your marketing job. She talks about how it can genuinely help you to save you time, overcome writer’s block, and help you repurpose and create more useful content.

Is SEO dead? For us at KIJO, no. But, it's evolving. Learn what we think this means for marketing professionals and how our team thinks you can stay ahead...