Web Design

Microinteractions and web animations are small, intentional moments of motion that make a website feel responsive, intelligent and trustworthy. When used correctly, they clarify actions, guide attention and reinforce brand quality - without compromising performance. n this article, KIJO’s Co-Founder, Jordan Thompson and KIJO’s Senior UI/UX Designer, Danny Findon-Kent, explain why microinteractions and animations can transform user experience, conversions, and usability.

A website redesign is one of the most visible investments a brand can make. Businesses can typically see anywhere from 30-100% increases in qualified leads following strategic redesigns. New look, improved UX, better performance - all exciting things. But once the site is live and the initial buzz settles, the most important question quickly follows: How do you actually measure whether the redesign was a success...?

A landing page is one of the few places for marketing teams where you can draw a straight line between what you publish and what you earn. In this guide, the KIJO team breaks down what makes high converting landing pages, what best practice looks like in 2026, and how to build landing pages that turn visitors into genuine enquiries, bookings and sales.

When we talk about website performance, the conversation usually turns to design, layout, speed or SEO. But there’s another element (so often undervalued) that truly influences every click, scroll and conversion. That’s UX copywriting. In this guide, we’ll break down what UX copywriting really is, how it differs from your broader content strategy, and how to use it effectively across your website.

70% of consumers still expect brands to reduce their environmental impact. And, 60% of business investors view climate risk as material to financial performance. That’s why sustainable website design is starting to make a lot of business sense for many brands...

Choosing to start a website relaunch is a strategic decision that affects every marketing channel. But, when it’s done at the right time (and done well) it becomes one of the most valuable investments a business can make...