Choosing the right platform to build your website can significantly impact your success. Two names that often come up in these discussions are Hostinger’s Zyro and WordPress. Whilst both Hostinger & WordPress have their merits, each serves a slightly different purpose. In this article, we will explore the strengths and weaknesses of both platforms, with a particular emphasis on why WordPress may be the better choice for most large and aspirational businesses.

Hostinger & WordPress’ Ease of Use

Hostinger

Hostinger is primarily a web hosting provider that includes a proprietary website builder called Zyro. Designed with simplicity in mind, Zyro’s drag-and-drop interface allows users to build websites quickly without needing coding knowledge. This straightforward approach is ideal for small businesses or individuals who need a website up and running with minimal effort.

WordPress

WordPress, by contrast, has a steeper learning curve but offers far more in return. Whilst initially less intuitive than Hostinger’s Zyro, WordPress has become increasingly accessible thanks to tools like Elementor and other drag-and-drop page builders. These tools, paired with thousands of themes and plugins, enable users to create highly customised, professional-grade websites. WordPress may require more time to master, but the payoff is greater control and customisation.

Verdict

A draw! Both Hostinger’s Zyro and WordPress’ drag-and-drop tools are quick and easy to use.

Hostinger & WordPress’ Design and Customisation Options

Hostinger

Hostinger’s Zyro offers a selection of pre-designed templates that allow for quick setup. Yes, these templates are visually appealing, but they do lack the flexibility of more advanced platforms. Once your website is live, making significant design changes can be challenging, potentially hindering scalability or rebranding efforts.

WordPress

WordPress sets the standard for customisation. With an extensive library of themes, ranging from free to premium, and the ability to modify code, WordPress allows businesses to create unique, tailored designs. This adaptability ensures your website can grow with your business, meeting evolving branding or functional needs.

Related Read: Why is Branding Important? Lessons Learned from Our Work with EAST STUFF

Verdict

Hostinger’s templates are great for basic designs, but if customisation and scalability are key to your strategy, WordPress is the clear choice.

Hostinger & WordPress’ Functionality

Hostinger

Hostinger provides essential built-in tools like contact forms, SEO features, and basic eCommerce functionality through Zyro. While these tools are helpful for small businesses or personal websites, they arguably lack the advanced capabilities required by growing or complex organisations.

WordPress

WordPress shines when it comes to functionality. Its open-source nature allows for unlimited possibilities, supported by 64,600k+ plugins (as of December 2024). Whether you need advanced SEO tools like Yoast or full eCommerce solutions such as WooCommerce, WordPress can handle virtually any requirement. This scalability is invaluable for businesses anticipating growth.

Verdict

Hostinger’s Zyro is sufficient for basic functionality, but WordPress offers unparalleled flexibility and scalability, which tends to make it the better option for businesses with more complex needs.

Hostinger & WordPress’ SEO Capabilities

Hostinger

Hostinger includes basic SEO features, such as automatic sitemap generation and meta tag editing, through Zyro. Whilst these tools are user-friendly, they do fall short of the advanced capabilities that more competitive businesses require, particularly those who are looking to dominate search engine rankings.

WordPress

WordPress is inherently SEO-friendly, offering extensive tools to optimise your website for search engines. It powers 43.6% of websites for a reason! Plugins like Yoast provide features such as keyword optimisation, readability analysis, and schema markup, helping businesses achieve higher search rankings. Additionally, WordPress allows for full control over your website’s structure, further boosting SEO potential.

Verdict

Hostinger’s SEO tools are adequate for beginners, but WordPress is the superior choice for businesses aiming to maximise their search engine visibility.

Hostinger & WordPress’ Pricing

Hostinger

Hostinger is known for its affordability, offering hosting plans starting as low as £9 per month. This includes access to their Zyro website builder. However, costs can add up if you require additional storage or premium features. Moreover, hosting is tied to their proprietary servers, meaning you’re locked into their ecosystem.

WordPress

WordPress itself is free, but you’ll need to factor in hosting, which can start at just £3 per month, but if you’re an Enterprise business it can go as high as £150-200 per month. However, the platform offers a vast selection of free and premium themes and plugins, allowing you to tailor expenses to your budget. Whilst initial costs may vary, WordPress often delivers better long-term value, especially for businesses planning to scale.

Verdict

Hostinger offers predictable, upfront costs, making it ideal for those on a tight budget. However, WordPress provides greater value over time due to its scalability and extensive feature set.

Hostinger & WordPress’ Support & Community

Hostinger

Hostinger provides 24/7 customer support via live chat and ticketing systems, ensuring quick assistance for hosting-related issues. However, because Zyro is a proprietary platform, troubleshooting options outside their support team are arguably limited.

WordPress

WordPress benefits from a vast global community of developers, designers, and users. This means you’ll find countless resources, from tutorials to forums, as well as professional developers available for hire. This expansive support network ensures you’ll never be short of help.

Verdict

Hostinger’s dedicated support team is an excellent touch, especially for quick fixes, but WordPress’s global community offers deeper expertise and resources. If one is working with a good web design agency though, they can be your support.

Making the Decision

If your business prioritises simplicity, and you’re on a tight budget, Hostinger with its Zyro website builder might serve as a decent starting point. In our professional opinion, Hostinger x Zyro is best suited to “soloprenueurs” and freelancers running a small business. However, if you’re looking for a platform that can grow with your business, offer advanced features, and provide a professional online presence, WordPress is the clear winner.

WordPress’s ability to adapt to your needs — from basic blogs to enterprise-level eCommerce solutions — makes it a versatile and future-proof choice for business owners and marketing managers.

Why WordPress Holds the Edge

WordPress shines when it comes to scalability and long-term use, making it an ideal choice for growing businesses. Its extensive plugin library and themes allow you to continually expand your website’s functionality without starting from scratch. Additionally, WordPress’s open-source nature ensures constant innovation, giving you access to cutting-edge features as they are developed. For businesses planning for the future, WordPress provides the flexibility, reliability, and customisation necessary to adapt to changing demands.

While Hostinger’s simplicity and cost-effectiveness are appealing, WordPress offers far more in terms of functionality, scalability, and long-term value. Here are some specific reasons why WordPress might be the better choice for your business:

1. Customisation Options: WordPress’s vast library of themes and plugins means you can create a unique, professional-looking site tailored to your exact needs.
2. Ownership and Control: With WordPress, you retain full control over your website’s content and functionality, unlike Zyro, which ties you to Hostinger’s ecosystem.
3. Third-Party Integration: WordPress seamlessly integrates with popular tools and platforms like Google Analytics, MailChimp, and WooCommerce, enhancing your marketing and operational capabilities.
4. Future-Proof: WordPress evolves constantly, with regular updates and a thriving developer community ensuring your website remains up-to-date and secure.

At KIJO, we work with WordPress because, for us, it makes the best business sense. By considering your objectives and weighing the pros and cons, you can choose the platform that best aligns with your needs. 

And, if WordPress is your choice, our team can help you leverage the platform to achieve absolute online success.

Book a Complimentary Consultation with KIJO’s Head of Partnerships

Book a complimentary, 30-minute consultation with our Head of Partnerships & Co-Founder, Kirk Thompson to discuss your next digital project. During your call, we’ll review your website’s current performance, discuss your goals, analyse competitor insights, and explore the potential of a WordPress-powered website. Let’s bring your vision to life — book your free consultation via the link below:

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