Adiwana | 7 Changes We’d Make to This Hotel Website Design
/ Table of contents
Adiwana, a collection of boutique resorts nestled in the heart of Bali and beyond, is known for its immersive hospitality experiences, serene natural settings, and refined Balinese aesthetics. Each property blends luxury with culture, offering guests a soulful connection to nature and tradition. However, even a brand as thoughtful and elegant as Adiwana can benefit from a hotel website design that truly mirrors the richness of its guest experience.
In this blog, KIJO’s Head of Design and Website Service Leader, Liam Terry, shares 7 expert recommendations to elevate Adiwana’s online presence. From simplifying navigation to enhancing CTA placement, these changes aim to improve usability, deepen emotional connection, and ensure the user journey reflects the unforgettable experiences offered on-site.
Related Read: The Best Hotel Website Design | 6 Luxury Designs for Inspiration
About Adiwana
Adiwana Hotels & Resorts is a boutique hospitality brand offering handpicked properties throughout Bali and Southeast Asia. Each resort is uniquely designed to capture the essence of its surroundings — whether it’s nestled in Ubud’s lush jungles, perched by tranquil beaches, or immersed in cultural villages.
Founded with a commitment to wellness, sustainability, and authentic guest experiences, Adiwana has become a go-to for travellers seeking more than just a hotel stay. Its portfolio ranges from spa-focused retreats to eco-luxury escapes. These are all unified by warm Balinese hospitality and a keen attention to detail.
From private pool villas to jungle yoga decks, every property tells a story — and that story should unfold beautifully online. A compelling hotel website design is key to delivering the same sense of wonder and relaxation that guests feel the moment they arrive on-site.
The 7 Suggested Changes We’d Make to Aidwana’s Hotel Website Design
We consulted KIJO’s Head of Design and Website Service Leader, Liam Terry. He identified key areas for improvement on Adiwana’s website.
Expand the Hero Banner for Maximum Impact
“Adiwana’s homepage makes a beautiful first impression — but it doesn’t fully embrace the screen. The imagery stops short, which feels like arriving at paradise but standing just outside the gate. There’s so much beauty waiting to be seen; the site should open up and let it all in.”
A full-viewport hero section would create a more immersive first impression, allowing the brand’s scenic locations and atmosphere to shine. Paired with subtle animation or parallax movement, this change could draw visitors into the Adiwana experience from the moment the page loads.
Make Pop-Ups Less Disruptive
“The pop-ups come in fast and loud — before you’ve even had a chance to look around. It’s like being offered a spa treatment while you’re still checking in. There’s a smoother way to start the conversation.”
Current pop-ups on the site are abrupt and can disrupt the browsing experience. Using exit-intent triggers, time delays, or more subtle slide-in animations would allow the site to communicate offers without overwhelming the user. This would keep engagement high without compromising the calm, luxurious feel.
Increase White Space for a More Elegant Feel
“The site feels a bit crowded at times — like trying to relax in a beautiful room that’s just slightly over-furnished. A little breathing room would make everything feel more intentional, and more sophisticated.”
More generous spacing between elements would improve legibility, reduce visual clutter, and enhance the sense of sophistication. This mirrors the calm, open ambiance of the resorts themselves — helping the website feel as tranquil as the physical spaces it represents.
Break the Repetition of Modular Layouts
“Scrolling through some pages starts to feel like déjà vu — image, text, image, text. For a brand with such unique properties, the layout should celebrate that variety, not flatten it.”
Diversifying the content structure with new formats — such as immersive galleries, testimonials, or sliders — would keep the design fresh and engaging. This variety helps maintain user interest and reinforces the unique identity of each Adiwana location.
Add Richer Colour Accents
“There’s a softness to the palette, but sometimes it fades too far into the background. With such lush surroundings and vibrant details in real life, the digital space should echo that richness.”
While the muted tones feel natural and calming, introducing slightly richer accent colors (inspired by local landscapes and decor) would add contrast, warmth, and emotional resonance. These subtle injections of colour would enhance the visual storytelling and help key elements stand out.
Introduce More In-Page Calls to Action
“The site gently guides you along, but it rarely invites you to act. There’s beauty everywhere, but few moments of decision. It needs more signposts like, ‘Discover your next adventure.’”
Adding contextual CTAs — like “Explore this villa,” “Book your experience,” or “Reserve a table” — throughout the scroll would encourage interaction and drive conversions. These prompts help maintain user flow and provide gentle nudges at key decision-making points.
Consolidate and Develop a More Intuitive Top Menu
“The top menu feels like unpacking a suitcase with too many zippers. It’s all there, but it takes effort to find what you need. A more intuitive structure would make the whole journey smoother.”
Consolidating the navigation into clearer categories or using a mega menu with imagery and grouping would reduce cognitive load and make exploration easier. This creates a cleaner, more seamless experience, especially important for mobile users and first-time visitors.
Our Final Thoughts
Adiwana’s website already captures a sense of beauty and tranquility that reflects the brand’s luxury hospitality ethos. However, there’s still untapped potential in how that experience is communicated online. By making these seven design improvements — from enhancing hero sections to adding richer visuals — the site could better mirror the elegance, warmth, and variety of the guest experience.
A refined hotel website design doesn’t just showcase a property. It transports the visitor, builds emotional connection, and ultimately, inspires them to book. For a brand like Adiwana, where every detail matters, the digital experience should be just as thoughtfully crafted as the stay itself.
Related Read: The Best Hotel Website Design | 6 Luxury Designs for Inspiration
Looking to refine your own business’s website experience? At KIJO (we’re a web design agency in London), we specialise in crafting websites. Websites that make an impact as much as the brands behind them.
Book a Complimentary Consultation with KIJO’s Head of Partnerships
Need expert guidance on your next digital project? Book a complimentary, 30-minute consultation with our Head of Partnerships & Co-Founder, Kirk Thompson. Let’s bring the vision of your brand to life—book your free consultation via the link below:
