A well-crafted website for a luxury yacht brand serves as a virtual gateway. A gateway to an aspirational world of opulence and elegance. Therefore, a website design that alludes to this is a must for luxury yacht brands. Luxury yacht websites should capture the essence of the brand, the grandeur of the vessels, and the aspirations of the clientele. In this article, the KIJO team have handpicked 5 of the best luxury yacht brands’ website designs. All of the selected excel in combining visual allure with seamless functionality.

These websites are not just about showcasing the brand’s yachts; they create a captivating journey for users, offering a taste of the luxurious lifestyle that awaits. Whether you’re in the process of designing a new website for your yacht brand or simply looking for inspiration, these stunning examples will guide you in crafting a digital presence that exudes luxury and sophistication.

Why Should Yacht Brands & Yacht Builders Have a Website?

There are several key reasons why yacht builders and brands needs a website:

• A website showcases both the yachts and, if offered, charter service features
• A well-designed website will extend the brand’s global reach
• A luxurious web design communicates the brand and differentiates it from competitors
• If functionality is prioritised, it will promote client engagement
• It ultimately provides that all important trust and credibility – to high-end clients in particular.

KIJO’S 5 Most Luxurious Web Designs for Yachts

We asked the expert KIJO team to source and provide comments on 5 luxury yacht brands’ websites. These are all website designs that effortlessly communicate luxury and are fabulous to use and look at. Here are the most luxurious web designs for yacht builders and brands according to our experienced, in-house UX/UI Designer, Danny Findon-Kent.

Mangusta

Mangusta design and construct open yachts for purchase. The shipyards are based in Tuscany, Italy near Massa, Viareggio and Pisa.

Why we like it: Danny thought Mangusta’s “nautical themed backgrounds create a nice fluidity throughout the website. The side menu hosts images of the yachts and these are a nice touch that encourage click throughs. The imagery across the entire website is of supreme quality which is essential in luxurious web design. Mangusta understands this.”

B&C Marine

B&C Marine is a leading yacht sales and charter company with offices across the globe.

Why we like it: Danny was impressed with “the neat hover animations on the cards” of the B&C Marine website. He noted that the “unconventional overlapping set them apart. There are entrance animations on all images which oozes luxury, and the full screen split navigation helps users find contact details quickly.”

Azimut

Azimut Yachts is at the forefront of motorboat innovation, and has been for over 50 years. The range has been a part of the Azimut-Benetti Group since 1985. This is one of the world’s largest yachting brands. Azimut has 4 shipyards in Italy and one in Brazil.

Why we like it: Danny thought the Azimut website hosted a luxuriously, “minimal clean design. Its layouts use a nice amount of negative space that feels confident and breathable. The large typography brings home that bold, luxury feel.”

AB Yachts

AB Yachts are based in Tuscany, Italy. It is a yacht brand known for its exceptional performance.

Why we like it: Danny loved the “scroll animations with a neat background colour change as you scroll” on the AB Yachts website. He also liked the “modern, luxury typography and styling. This feels sophisticated and confident.”

Princess Yachts

Princess Yachts are yacht builders based out of Plymouth in the UK. Designed with a forward-thinking mentality, every Princess Yacht is crafted with meticulous attention to detail.

Why we like it: Danny liked the “the high quality video and images” on the Princess Yachts luxury website. “Its clean layout hosts some really interesting off grid images too. The use of a luxurious, serif and sans serif minimal typography feels choice and effortlessly high-end.”

Luxury Web Design for Yacht Brands

It’s clear. The best luxury yacht website designs go beyond just aesthetics; they capture the essence of opulence and the elite lifestyle that comes with owning or chartering a luxury yacht.

These 5 standout examples demonstrate how a well-crafted website can be a powerful tool in connecting with suitable clients. They showcase the unique features of each vessel and set the stage for an unforgettable yachting purchase or charter experience. 

Whether you’re a yacht designer, builder, broker, charter service or brand looking to elevate your digital presence, these inspiring websites provide valuable insights into creating a luxury website for that industry. Yacht brands need websites that attract and resonate with their desired audience. By blending stunning visuals with intuitive functionality, these luxurious web designs set the gold standard.

A luxury yacht brand’s website design should be outstanding and deserves a professional touch. Contact the team at KIJO who will assist you in realising your luxury website ideas.