A look inside the creative and logical minds of the KIJO team.

Rage Bait “Any publicity is good publicity.” We’ve all heard it. It’s one of marketing’s oldest cliché phrases. And it seems brands are starting to take it quite literally… We’re living in a time when algorithms reward emotion, shares drive visibility and outrage spreads faster than facts… So, what enters right on cue? Rage bait....

If you’ve spent any time scrolling through TikTok or Instagram, you’ve probably seen videos that look like influencer content. However, what about ‘UGC’ - the content that feels more authentic? In this article, we break down exactly what UGC is and how it works.

You don’t always need more content. But, you can probably get more from the content you already have. That’s the mindset behind content repurposing - a strategy every smart marketer is leaning into in 2026. In this guide, the KIJO team will show you how to repurpose content strategically - by reimagining it for different audiences, channels and moments in your marketing funnel.

You’ve written a great blog. You’ve hit publish at an “optimal time”. And, you’ve even shared it on LinkedIn with, dare you say it, the perfect emoji combo. But then… No likes, no comments, no reposts. In this article, we break down how to turn an article, post or blog into something people can’t help but share. And hopefully, inspire your next piece of content too!

Whilst copywriting and content writing both rely on the written word to connect with an audience, they each serve different goals, use slightly different skills, and play very different roles in your marketing strategy. In this article, KIJO's Copy & Content Lead, Sarah Bailey, unpacks the difference...

Alt text (or ‘alternative text’) might seem like a small, additionally time-consuming detail, but it carries enormous weight in both accessibility and SEO. In this short guide, we’ll break down exactly how to write alt text that’s clear, inclusive, and optimised.