Insights and Guides from the KIJO Team

When we talk about website performance, the conversation usually turns to design, layout, speed or SEO. But there’s another element (so often undervalued) that truly influences every click, scroll and conversion. That’s UX copywriting. In this guide, we’ll break down what UX copywriting really is, how it differs from your broader content strategy, and how to use it effectively across your website.

70% of consumers still expect brands to reduce their environmental impact. And, 60% of business investors view climate risk as material to financial performance. That’s why sustainable website design is starting to make a lot of business sense for many brands...

Choosing to start a website relaunch is a strategic decision that affects every marketing channel. But, when it’s done at the right time (and done well) it becomes one of the most valuable investments a business can make...

Alt text (or ‘alternative text’) might seem like a small, additionally time-consuming detail, but it carries enormous weight in both accessibility and SEO. In this short guide, we’ll break down exactly how to write alt text that’s clear, inclusive, and optimised.

Patients and carers often visit healthcare sites in moments of stress or urgency, and the decisions they make there can directly impact their health. That’s why healthcare websites must do more than look impressive and work well. Here, we share six strategies that make the biggest impact in healthcare web design.

Treating your transactional emails as a boring admin task? Stop! These are some of the most powerful marketing assets in your arsenal. The team at KIJO have put together this guide to perfecting the transactional email so you can master them via your eCommerce strategy.