Insights and Guides from the KIJO Team

Choosing to start a website relaunch is a strategic decision that affects every marketing channel. But, when it’s done at the right time (and done well) it becomes one of the most valuable investments a business can make...

Alt text (or ‘alternative text’) might seem like a small, additionally time-consuming detail, but it carries enormous weight in both accessibility and SEO. In this short guide, we’ll break down exactly how to write alt text that’s clear, inclusive, and optimised.

Patients and carers often visit healthcare sites in moments of stress or urgency, and the decisions they make there can directly impact their health. That’s why healthcare websites must do more than look impressive and work well. Here, we share six strategies that make the biggest impact in healthcare web design.

Treating your transactional emails as a boring admin task? Stop! These are some of the most powerful marketing assets in your arsenal. The team at KIJO have put together this guide to perfecting the transactional email so you can master them via your eCommerce strategy.

In this guide, the team at KIJO shares 11 tips for creating a therapist website that goes beyond the basics. Whether you’re building from scratch for your practice or marketing on behalf of a clinic or centre, these suggestions will help ensure the website not only attracts the right visitors but also converts them into reliable enquiries and clients.

Is SEO dead? For us at KIJO, no. But, it's evolving. Learn what we think this means for marketing professionals and how our team thinks you can stay ahead...