SEO for Architects

For architecture firms, visibility online is just as crucial as having an impressive portfolio. Whilst standard SEO tactics like keyword optimisation and backlinks are essential, how else can you build reliable, competitive traffic to your architecture firm’s website? To help your business attract high-quality leads, the KIJO team (who specialise in web design in London) have compiled a list of lesser-known but highly effective SEO for architects strategies.

What is SEO for Architects?

SEO for architects is the process of optimising an architectural firm’s website to increase its visibility in search engine results. Unlike traditional businesses, architects and their firms need to focus on visual appeal, local visibility, and project-based content to attract the right clients.

SEO for Architects: 10 Unconventional  Strategies You Can Implement Today

Here are our 10 suggested SEO strategies for architects.

1. Create Project-Specific Case Study Pages

Instead of just showcasing a gallery of past projects, create dedicated case study pages that detail:

• The client’s initial challenges
• The architectural solution you provided
• Before-and-after visuals or renderings
• Results and client testimonials

Optimising these pages with long-tail keywords such as “modern eco-friendly home design in London” will attract highly relevant traffic.

2. Leverage Local Landmark Keywords

Rather than only targeting “architects in [City]”, go hyper-local by optimising for:

• “Architects near [famous landmark]”
• “Best residential architects in [Borough]”
• “Sustainable office architects near [Well-Known Business Hub]”

This will help position your firm as the go-to expert in a specific area.

3. Optimise for Image Search SEO

Architecture is a highly visual industry, making Google Image Search an untapped opportunity. Ensure your images are optimised by:

• Using descriptive alt text (e.g., “Minimalist glass house design in Cambridge”)
• Compressing images for faster load times
• Adding structured data for image indexing

This increases your chances of appearing in Google’s image results when potential clients search for inspiration.

4. Implement Interactive 3D Walkthroughs with SEO Optimisation

Adding interactive 3D walkthroughs or virtual tours to your website not only enhances user engagement but can also boost SEO. Ensure these pages:

• Have keyword-rich descriptions
• Include transcriptions for video-based tours
• Are mobile-optimised for seamless viewing

Search engines favour engaging, multimedia-rich content that keeps visitors on-site longer.

5. Target ‘Architects Near Me’ and Voice Search Queries

With the rise of voice search, many potential clients are using phrases like:

• “Best sustainable architects near me”
• “Who designs modern homes in London?”
• “Find architects specialising in home extensions in Manchester”

Optimise for these natural language searches by incorporating conversational keywords into your content.

6. Get Listed on Architecture Directories and Review Sites

Unlike generic business directories, architecture-specific platforms can provide high-quality backlinks and referral traffic. Consider listing on:

• RIBA (Royal Institute of British Architects)
• ArchDaily and Dezeen
• Local planning and building directories

These niche directories not only drive traffic but also improve domain authority.

7. Publish Data-Driven Design Reports and Whitepapers

Architects thrive on data and innovation. Creating in-depth reports on industry trends such as “The Future of Sustainable Architecture in the UK” or “Emerging Urban Design Trends” can:

• Attract authoritative backlinks
• Establish your firm as a thought leader
• Generate organic traffic through research-based search queries

8. Optimise Your Google My Business and Maps Presence

For local SEO, an optimised Google My Business (GMB) profile is a must. Ensure your profile:

• Has accurate business details, opening hours, and contact info
• Features high-quality project images
• Includes keywords like “award-winning architects in London” in the description
• Encourages client reviews, which improve local search rankings

9. Answer Planning Permission and Building Regulations Queries

Many prospective clients search for information about planning permissions and building regulations before hiring an architect. Creating content such as:

• “Do I need planning permission for a loft conversion in London?”
• “Building regulation requirements for home extensions in the UK”

These articles position your firm as an informative authority and attract early-stage potential clients.

10. Utilise Video SEO to Showcase Your Expertise

YouTube and Google prioritise video content. Architecture firms can leverage this by creating:

• Video case studies of past projects
• Time-lapse videos of construction progress
• Expert Q&A sessions about design and planning

Ensure your videos are optimised with relevant keywords in the title, description, and captions.

Build a Stronger Online Presence with Innovative SEO for Architects

SEO for architects requires more than just standard keyword optimisation—it’s about combining local, visual, and thought-leadership strategies to attract the right clients. By implementing these unique SEO techniques, your firm can enhance its search visibility, establish authority, and convert online visitors into real-world projects.

Need expert guidance? Our team of SEO specialists at our web design agency in London can help you and your architecture business  improve your online presence. Contact us today.

Book a Complimentary Consultation with KIJO’s Head of Partnerships

Need expert guidance on your architect SEO,  or considering working with a web design agency in London for your next digital project? Book a complimentary, 30-minute consultation with our Head of Partnerships & Co-Founder, Kirk Thompson. Let’s bring the vision of your brand to life — book your free consultation via the link below:

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