Tudor is a prestigious Swiss watchmaker with a bold, adventurous spirit. It’s known for its precision engineering, heritage-inspired designs, and contemporary edge. Yet even a brand as iconic as Tudor can benefit from a website that fully reflects its craftsmanship and character. A watch website should do more than showcase products — it should immerse visitors in the brand’s world.

In this blog, KIJO’s Head of Design and Website Service Leader, Liam Terry, explores 5 recommendations that he feels would elevate Tudor’s website design. From immersive product storytelling to refined interface details, these enhancements aim to boost usability, deepen engagement, and further align Tudor’s online presence with its luxury-meets-performance ethos.

About Tudor

Founded in 1926 by Hans Wilsdorf, the visionary behind Rolex, Tudor was created to offer timepieces that blend technical excellence with contemporary design at a more accessible price point. Over the decades, Tudor has carved out its own identity, becoming synonymous with durability, precision, and understated style.

From the rugged Black Bay collection to the refined glamour of the Royal line, Tudor watches are designed for those who value both form and function. The brand’s heritage is steeped in exploration. Its timepieces are worn by divers, adventurers, and military personnel alike — proving their reliability in some of the world’s toughest conditions.

Today, Tudor continues to honour its legacy while embracing innovation. It offers watches that are bold in design and built to perform. Its motto, “Born to Dare”, reflects the spirit that defines the brand. And, it’s this same spirit that should be captured in every aspect of its online offering.

The 5 Suggested Changes We’d Make to Tudor’s Watch Website Design

To gain expert insights, we consulted KIJO’s Head of Design and Website Service Leader, Liam Terry. He has identified key areas for improvement in Tudor’s website.

Soften the Over-Reliance on White

“Tudor’s website leans heavily on white backgrounds across its pages, which does contribute to a clean, minimalist aesthetic — but at times, it can feel stark and overly sterile. For a luxury watch brand rooted in craftsmanship and heritage, a little more visual depth could go a long way.”

Introducing subtle tonal variations, light textures, or soft background shades would help define content sections, create hierarchy, and make calls to action stand out more. These refinements would add warmth and tactility to the browsing experience, without compromising the brand’s elegant, high-end feel.

Create Consistency in Icon Styling

“Across the Tudor site, there’s a noticeable mix of icon styles — some are linear and outline-based, whilst others are filled or solid. This inconsistency can disrupt the visual harmony of the interface, and for a design-conscious brand, those small details really matter.”

Standardising the icon set — whether opting for line, fill, or a hybrid approach used deliberately — would strengthen the overall cohesiveness of the UI. It would also reinforce Tudor’s premium, precision-led identity.

Improve Guidance Within the Watch Configurator

“Tudor’s watch configurator is a standout interactive feature, offering users a hands-on way to explore customisation options. However, it currently lacks intuitive instructions, which may leave first-time users unsure how to navigate or fully utilise the tool.”

Simple enhancements like onboarding tooltips, step-by-step prompts, or a visual progress indicator could make the experience much more approachable. Additionally, showing how different selections affect pricing, availability, or product details would increase transparency and user confidence.

Elevate Secondary Pages for Brand Consistency

“Whilst the homepage and key product pages feel polished and intentional, several secondary areas of the site — such as category listings, press articles, or support sections — don’t quite match that same level of detail or design quality.“

These pages often feel templated or under-considered, which can disrupt the sense of a cohesive, luxury brand experience. Refining typography, layout, and content storytelling across these areas would elevate the entire user journey. It would also reinforce a consistent, premium standard site-wide.

Add Breathing Room Between Homepage Sections

“On the homepage in particular, content sections occasionally feel tightly packed, with minimal spacing between large visuals, copy blocks, and product carousels. This can overwhelm users and reduce the impact of otherwise strong content.

Introducing more vertical spacing and padding between sections would improve readability. It would also enhance content flow and give each element more space to shine. A more open layout would feel calmer and more curated. This layout style is perfect for a brand that values design as much as Tudor does.

Our Final Thoughts

Tudor is a brand built on legacy, craftsmanship, and bold design. However, its website should reflect the same attention to detail that defines its timepieces. From subtle refinements in layout and visual styling to smarter interactivity and consistency across pages, these enhancements could elevate the site from functional to truly exceptional.

A luxury watch website isn’t just a product catalogue. It’s an extension of the brand’s identity and an immersive experience for every visitor. By addressing these key design considerations, Tudor has an opportunity to not improve its usability. It can also deepen engagement and reinforce the prestige that sets it apart.

Looking to enhance your own business’s website experience? At KIJO (we’re a web design agency in London), we specialise in crafting digital platforms that feel as refined as the brands behind them.

Related Read: 3 of the Best Watch Websites for Design Inspiration

Book a Complimentary Consultation with KIJO’s Head of Partnerships

Need expert guidance on your next digital project? Book a complimentary, 30-minute consultation with our Head of Partnerships & Co-Founder, Kirk Thompson. Let’s bring the vision of your brand to life—book your free consultation via the link below:

Book Your Call Now