A look inside the creative and logical minds of the KIJO team.

Sustainable Website Design As marketers, we’ve all got used to tracking impressions, conversions and ROAS. But, there’s another metric boldly entering the conversation: your website’s environmental impact. Every page view uses energy. Every oversized image, every unnecessary script, every auto-playing video contributes – however slightly – to carbon emissions (unless you’re working with a verifiable...

Website Redesign Most marketers and their teams reach a point where they look at their website and think: “Something isn’t working anymore.” Maybe it feels outdated. Maybe it’s not converting. Perhaps your CMS (content management system) is a nightmare to update. Or, maybe your brand has evolved but your website hasn’t caught up. However, a...

Best Marketing Newsletters If you’re a marketer in 2026, your inbox is either your best friend or your biggest source of overwhelm. But amongst the endless promos, alerts, “quick updates” and algorithm changes, there’s one that marketers and their teams are not only looking to open, but read!  The newsletter is making a comeback –...

If 2025 was the year of ‘AI is taking over everything!’, 2026 looks to be shaping up as the year of ‘let’s go back to basics’. At KIJO, our team has put together our best marketing predictions for 2026. We hope they’ll help our community of marketers and their teams prepare for the shifts ahead and build strategies that balance innovation with integrity...

Rage Bait “Any publicity is good publicity.” We’ve all heard it. It’s one of marketing’s oldest cliché phrases. And it seems brands are starting to take it quite literally… We’re living in a time when algorithms reward emotion, shares drive visibility and outrage spreads faster than facts… So, what enters right on cue? Rage bait....

If you’ve spent any time scrolling through TikTok or Instagram, you’ve probably seen videos that look like influencer content. However, what about ‘UGC’ - the content that feels more authentic? In this article, we break down exactly what UGC is and how it works.