A look inside the creative and logical minds of the KIJO team.

Content Repurposing You don’t always need more content. But, you can probably get more from the content you already have. That’s the mindset behind content repurposing – a strategy every smart marketer is leaning into in 2026.  Seriously. 46% of marketers believe that repurposing content is more effective than creating new content from square one....

Creating More Shareable Content You’ve written a great blog. You’ve hit publish at an “optimal time”. And, you’ve even shared it on LinkedIn with, dare you say it, the perfect emoji combo. But then… No likes, no comments, no reposts. The truth is, shareable content isn’t just a happy accident. The most shared blogs and...

Whilst copywriting and content writing both rely on the written word to connect with an audience, they each serve different goals, use slightly different skills, and play very different roles in your marketing strategy. In this article, KIJO's Copy & Content Lead, Sarah Bailey, unpacks the difference...

Alt text (or ‘alternative text’) might seem like a small, additionally time-consuming detail, but it carries enormous weight in both accessibility and SEO. In this short guide, we’ll break down exactly how to write alt text that’s clear, inclusive, and optimised.

Patients and carers often visit healthcare sites in moments of stress or urgency, and the decisions they make there can directly impact their health. That’s why healthcare websites must do more than look impressive and work well. Here, we share six strategies that make the biggest impact in healthcare web design.

AI isn’t going anywhere. Frankly, you’ll only get left behind if you keep ignoring it. KIJO's Copy & Content Lead, Sarah Bailey has written this article to show you how to embrace AI copywriting and see your AI tool as an ally, not an enemy vying for your marketing job. She talks about how it can genuinely help you to save you time, overcome writer’s block, and help you repurpose and create more useful content.