A look inside the creative and logical minds of the KIJO team.
Digital Marketing Trends: 7 Predictions for 2026
If 2025 was the year of ‘AI is taking over everything!’, 2026 looks to be shaping up as the year of ‘let’s go back to basics’. At KIJO, our team has put together our best marketing predictions for 2026. We hope they’ll help our community of marketers and their teams prepare for the shifts ahead and build strategies that balance innovation with integrity...
If You Think Any Publicity Is Good Publicity, Think Again – Why Marketers Should Avoid Rage Bait
Rage Bait “Any publicity is good publicity.” We’ve all heard it. It’s one of marketing’s oldest cliché phrases. And it seems brands are starting to take it quite literally… We’re living in a time when algorithms reward emotion, shares drive visibility and outrage spreads faster than facts… So, what enters right on cue? Rage bait....
What is UGC? Discover How UGC Marketing Can Benefit Your Brand
If you’ve spent any time scrolling through TikTok or Instagram, you’ve probably seen videos that look like influencer content. However, what about ‘UGC’ - the content that feels more authentic? In this article, we break down exactly what UGC is and how it works.
How to Repurpose Content (Like a Pro): A 2026 Guide for Marketers
You don’t always need more content. But, you can probably get more from the content you already have. That’s the mindset behind content repurposing - a strategy every smart marketer is leaning into in 2026. In this guide, the KIJO team will show you how to repurpose content strategically - by reimagining it for different audiences, channels and moments in your marketing funnel.
A Marketer’s Guide to Creating More Shareable Content
You’ve written a great blog. You’ve hit publish at an “optimal time”. And, you’ve even shared it on LinkedIn with, dare you say it, the perfect emoji combo. But then… No likes, no comments, no reposts. In this article, we break down how to turn an article, post or blog into something people can’t help but share. And hopefully, inspire your next piece of content too!
Copywriting vs Content Writing: What’s The Difference?
Whilst copywriting and content writing both rely on the written word to connect with an audience, they each serve different goals, use slightly different skills, and play very different roles in your marketing strategy. In this article, KIJO's Copy & Content Lead, Sarah Bailey, unpacks the difference...