Launer | 5 Changes We’d Make to This Designer Bag Website Design
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Launer is a British luxury handbag brand celebrated for its timeless designs and impeccable craftsmanship. While its products exude sophistication, a brand’s online presence is just as crucial as the handbags it sells. In this blog, we’ll explore five changes we’d make to Launer’s designer bag website design to better reflect its status, enhance functionality, and create a more seamless, and persuasive shopping experience. Learn from our expert team how small design tweaks could make a big impact on this iconic brand’s online presence.
About Launer
Launer is a prestigious British handbag designer renowned for its timeless elegance, exceptional craftsmanship, and iconic designs. Established in 1941 by Sam Launer, the brand has built a legacy centered on luxury leather goods, combining traditional artisan techniques with modern sophistication. Best known for its structured handbags, such as the majestic Traviata (made popular by Her Late Majesty Queen Elizabeth II), Launer has become synonymous with refined style and understated glamour. Its enduring appeal has captured the attention of discerning customers worldwide, namely British royalty. With a commitment to quality and heritage, Launer continues to set the standard for classic yet contemporary handbags that exude elegance and charm.
The 5 Suggested Changes We’d Make to This Designer Bag Website Design
We asked KIJO’s Senior UI/UX Designer, Danny Findon-Kent, his thoughts on what he’d improve on the renowned Launer brand’s designer bag website design.
Simplify Navigation to Reduce Homepage Clutter
“The current top-level navigation on Launer’s website takes up a significant portion of the homepage, which can make the page feel crowded and distract from the main product focus. By simplifying the navigation bar and replacing it with a more engaging dropdown or mega menu, there’s an opportunity to use less screen real estate whilst still providing easy access to all key sections. This would create a cleaner, more visually appealing homepage and allow for more room to showcase the products themselves, ultimately making the user experience more streamlined and enjoyable.”
Redesign the Hero Banner for Impact
“The hero banner is often the first thing visitors see, and it should immediately capture their attention. Currently, splitting the banner into two sections with text and imagery feels a bit disjointed. A full-screen image with typography overlaid on top would create a more cohesive and striking visual impact. Additionally, improving the image quality is crucial to avoid pixelation, especially on a luxury brand’s website. Giving the main title more prominence by adjusting the typography hierarchy would also make the message clearer, ensuring that the title stands out without competing with the text above and below it.”
Create Consistent Product Cards for Clarity
“The inconsistency in product card designs can cause confusion for users. It’s not always immediately clear whether they are clicking on a product or a collection, which could lead to a frustrating experience. By designing two distinct styles—one for product cards and one for collection cards—and ensuring the photography style is consistent across all cards, the user experience would be greatly improved. A unified approach would make it much easier for customers to navigate and understand the website, leading to a smoother shopping journey and potentially higher conversion rates.”
Add Real-Time Product Customisation
“Currently, when selecting different colours and materials for a designer bag, users can choose their options but aren’t given a visual representation of what their selections will look like. This lack of real-time visualisation can lead to hesitation and increased drop-off rates. Integrating a product builder or a customisation tool would allow users to see exactly how their choices will affect the product, making the experience more interactive and satisfying. Not only would this reduce uncertainty, but it would also encourage customers to experiment with different combinations, potentially increasing their likelihood of making a purchase.”
Ensure Cohesive Typography and Brand Visuals
“The inconsistency in typography across Launer’s website can create a disjointed feel and detract from the brand’s luxury image. Some titles are in all caps, while others are in lowercase, and the prominence of titles often feels uneven compared to other text. Standardising the typography styles across the website, with a clearer hierarchy and consistent use of fonts, would help make the design more polished and cohesive. Additionally, refreshing the imagery throughout the site to align with the brand’s elegant and timeless aesthetic would create a more unified visual experience, strengthening the brand’s identity and making the site feel more professional and polished.”
By addressing these minor web design issues, Danny believes Launer could create a website that not only better reflects its luxury brand identity, but also offers customers a more seamless and enjoyable shopping experience.
Our Final Thoughts
Whilst Launer’s website showcases the brand’s luxury craftsmanship, there are several design improvements that could elevate both its functionality and visual appeal. By simplifying the navigation, redesigning the hero banner, standardising product cards, adding real-time customisation features, and ensuring consistency in typography and imagery, Launer could create a more refined and cohesive online experience. These changes would not only better align with the brand’s prestigious identity but also provide customers with a smoother, more enjoyable shopping journey.
With thoughtful adjustments, designer bag brand Launer has the potential to enhance its digital presence and further strengthen its luxury status.
Book a Complimentary Consultation with KIJO’s Head of Partnerships
Need expert guidance on your next digital project? Book a complimentary, 30-minute consultation with our Head of Partnerships & Co-Founder, Kirk Thompson. Let’s bring the vision of your brand to life—book your free consultation via the link below:
