Luxury Fashion Website Design – Examples To Inspire
What makes a good fashion website? These luxury website examples are all iconic brands utilising key fashion website trends.
The luxury ecommerce fashion market is huge with luxury brands replicating the bespoke in person shopping experience online for customers to experience from the comfort of their own homes.
As the industry grows, so too does the need for a high-quality, bespoke, luxury website that provides not only a great user experience but that reflects the ethos and affluence of the brand.
With this in mind the KIJO experts have taken a look at some of the most well known luxury fashion brands to see how their websites perform and which ones inspire and which need a sprinkling of TLC.
What Do Good Fashion Websites Have?
Although every website is different, there are certain features that all good fashion websites should have:
Clean and clear images are essential. Customers need to be able to see your products before they commit to making a purchase. The more images you have and the better quality they are, the more likely it is that users will convert.
Many users who visit a fashion website may not be ready to convert. Instead they are still in the “window shopping” stage of their journey. To ensure you don’t lose their custom, capture their email address when they visit your site by encouraging them to sign up to your email list. You can then retarget them via email marketing until they convert.
The most successful fashion brands have loyal customers who return time and time again to purchase from their store. Whilst customer loyalty is built by offering a quality product and a great customer experience, you can encourage customer loyalty through the creation of a loyalty program.
Clean and simple layout
Often fashion websites will have a large amount of products available therefore clean and simple layouts are essential for a good user experience. Clean layouts keep the products as the focus point of the website and ensure pages aren’t too crowded and overwhelming to users.
The human element
Whilst your imagery needs to effectively sell your fashion products, adding the human element to photography is important. Using a combination of product images and lifestyle shots is a great way of enticing users and providing them with ideas as to how your products will fit into their lives…and wardrobes!
Fashion Website Design
So, let’s take a look at some of the best designer clothes websites online to see how these examples of fashion website design create a luxury and bespoke experience for users.
The Gucci website is understated and focuses on the products, letting them do the talking. Despite being such an iconic brand, there is little branding on the website itself and the site is heavily reliant on photography to capture customers.
As far as luxury fashion websites go, Givenchy is a pretty good example. The Givenchy website is slick and uses a dynamic stick navigation to help users journey through the site. The brand also utilises clean, high-quality photographs to sell their products.
For such a high end brand, the Bulgari website is relatively basic. It uses a standard template design that lacks originality and doesn’t reflect the premium shopping experience that customers would expect.
The Louis Vuitton website is a luxury website that has clearly followed website trends whilst still mirroring the timeless values of the brand. Photography and videography are at the forefront of this visual design and the understated layout coupled with unique navigation creates an engaging and memorable experience.
Shopping in person with Chanel is an iconic experience but the same can’t be said for the brand’s website. The standard website design and low-res videography certainly don’t reflect the affluence of the brand and the iconic typography is nowhere to be seen.
Despite being quite a modular website, the Dior website benefits from great category structuring and intuitive navigation. Interesting landing pages, hover effects and an unusual user journey combine to create a luxury online experience users won’t forget.
The Burberry website immediately catches your eye thanks to the brand’s use of modern typography and interesting scroll effects. The website as a whole has an impactfully high-end and luxurious feel and mirrors the experience of shopping in store with the brand.
The Hermes website uses interesting art direction to engage users however for such an iconic brand, there is no mention on the website of its history or societal status. The website gives the impression that there is something missing and overall feels more like a high street brand than one of the world’s most luxurious fashion houses.
The Moncler website doesn’t quite live up to the brand’s luxury status. The basic and modular layout lacks creativity whilst the low quality logo and simple navigation leave users feeling underwhelmed.
As you can see from these luxury fashion website examples, setting the right tone and creating a great user experience are both key if you want your brand to stand out and lead the way.
Whilst some of these iconic brands hit the nail on the head and manage to create an online experience befitting of a luxury brand, some miss the mark and leave users feeling underwhelmed.
Posted on by Jake Bostock