Luxury Vehicle Website Design – Examples To Inspire
What makes a good vehicle website? These luxury website examples are all iconic brands utilising key vehicle website trends.
Once upon a time the automobile industry relied on features in glossy car magazines and expensive TV adverts to promote their vehicles.
Nowadays however, there’s a much better, more effective and often cheaper way for luxury vehicle brands to market their cars to drivers. How? With a great website of course.
Luxury vehicle websites include everything from stunning images of cars in motion to safety information, performance stats, fuel consumption and engine specifications.
The KIJO web experts have surfed the web to check out some of the most well-known luxury vehicle brands and here we’ll explore which ones are firing on all cylinders and which ones need to restart their online engine.
What Do Good Vehicle Websites Have?
Before we take a look at some of our favourite luxury vehicle website examples, we need to determine exactly what a good luxury car website should include. Whilst every brand has different needs for their website, there are some fail safe elements that should always be included.
Vehicle Details – It might seem obvious but every good car website needs to include as many details as possible about the vehicles they’re selling. Remember, people will come to your website to do their research before making in-person visits to dealerships. The best vehicle websites clearly display all the information a potential customer needs such as performance stats, safety features and engine specs.
A Strong About Us Page – With so many vehicle brands on the market, you need to find a way to convince potential customers to choose you. Purchasing a car is a big, and expensive, decision therefore drivers want to be armed with as much information as possible. A strong about us page allows you to present your brand to drivers exactly how you want. Some brands choose to focus on the history and legacy of their brand whilst others like to showcase the new technologies they use that make them stand out from the crowd.
Great Imagery – Imagery is incredibly important for car websites. Images give users a chance to see the vehicles for themselves without having to visit a dealership. Try to include images of as many features of the cars as possible, especially the interiors. The best car websites include 360 degree photos and even virtual tours of the cars, creating an unrivalled user experience.
Videos – Videos can help your vehicle websites come to life. It’s not enough for people to see what a car looks like, they want to see how it drives too. Videos of cars in action are a great way to not only provide users with the intel they’re looking for, but they also create an exciting and engaging online experience.
Contact Details – Shopping for a car isn’t like shopping for almost anything else. You don’t tend to go online, add a car to your online basket and wait for it to be delivered in 3-5 working days. Once they’ve done their research online, shoppers will usually visit a dealership to take the next step towards making a purchase. Make sure your website clearly features contact details and signposts users on how to progress.
Vehicle Website Design
Let’s take a look at some of the best luxury vehicle websites online, to see how these famous luxury brands create an engaging and high-end experience for their customers.
The Bugatti website is relatively basic and rather than going over the top with technical features, relies on the cars to do the talking (and selling!)
The brand uses its unique status and history to promote itself to customers whilst the clever use of white space ensures the focus remains firmly on the vehicles.
The Ferrari website offers one of the best first impressions of all the luxury vehicle brands with a slick preloader and engaging video in the hero banner when users first land on the website.
The brand chooses to focus solely on the vehicles and features no lifestyle content, although this is perhaps unsurprising thanks to the iconic level of the brand worldwide.
User navigation is easy and engaging on the Lamborghini website thanks to the intuitive menu. The use of a model slider and configurator alongside lifestyle imagery creates an engaging and inspiring vibe, however thanks to the iconic status of the cars, very little online branding is needed.
The Porsche website features a strong product focus on the homepage and imagery throughout the site helps to sell users the “Porsche lifestyle”.
An interesting navigational structure showcases all of the brands available car models and whilst the website doesn’t feel totally luxurious, it does help to portray the brand as more accessible.
The Bentley website keeps things simple, especially on the homepage where there is hardly any content featured at all. The use of modern, lifestyle imagery is clearly attempting to target a younger audience however the photography style and vibe feels at odds with the historic and traditional status of the brand.
The attention to detail within the Rolls Royce website is exactly what you would expect from a luxury brand with standout elements such as a custom cursor and bespoke icons. The website features an interesting hero banner with fixed scrolling that immediately engages visitors.
The website features clean and simple typography combined with a background blur on the menu to create an interesting and inspiring luxury vehicle website.
The Aston Martin website has a strong focus on audio and visual content and the dynamic slider with rotating 3D models particularly stands out as a great feature.
The use of video and audio in the hero banner allows the website to take users on a journey, just like the Aston Martin cars.
As these luxury vehicle websites show, creating a cohesive brand and showcasing the vehicles to users is key.
The majority of these luxury vehicle brands have found the right balance between creating an online brand and letting the cars themselves do the talking. Exciting navigation, audio and video content and lifestyle imagery all work together to create a luxury online experience for customers.
Posted on by Jake Bostock