The Best Luxury Websites for Design Inspiration
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Take Inspiration From These Luxury Websites That Excel in Design
Customers who choose luxury brands aren’t just buying products; they’re buying the brand’s heritage, story, and the sense of exclusivity it promises. That’s why – for luxury websites – design is crucial to translating that narrative online.
At KIJO (we’re a web design agency in London), we specialise in crafting elegant, high-end websites that reflect the grandeur customers expect from luxury brands. We’ve put together a list of the best examples of luxury website design – from interior designers to fashion houses – to inspire your next project.
Below, we explore what’s working, where some brands are falling short, and how you can apply these lessons to your own luxury brand website!
What is a High-End Website?
A high-end website, (as with every website!), should be a digital embodiment of your brand’s identity and values. For luxury brands, the website should exude sophistication, exclusivity, and elegance; emulating your products or services. From a seamless user experience to polished visuals and intuitive navigation, every element should reflect your commitment to quality.
What is the Best Website Builder for Luxury Brands?
At KIJO (we’re a web design agency in London), we’ve been making websites for luxury brands for over 10 years. From our extensive experience, without a doubt, WordPress is the best website builder. Its flexibility, extensive customisation options, and scalability make it the top choice for creating a bespoke, high-end website that aligns perfectly with a brand’s story. With WordPress, you can implement powerful features such as immersive visuals, dynamic product showcases, and tailored content that truly resonate with your audience. For our team, it’s a no-brainer, and we always encourage our clients to consider working with WordPress.
The Best in Luxury Websites: Fashion
Here’s our analysis of the following luxury website designs from the fashion sector.
Gucci
Gucci’s website exemplifies luxury website design through its understated layout, allowing products to speak for themselves. Expansive, high-quality photography captures the timeless elegance of the brand and enhances its storytelling power.
Related Read: KIJO’s Website Critique of Gucci’s App & Website
Givenchy
Givenchy’s site stands out with dynamic navigation and clean, high-end photography that mirrors the craftsmanship of its products. A blend of images and videos creates a truly immersive user experience.
Bvlgari
Interestingly, Bvlgari opts for a blocky, templated design that, while simple, doesn’t fully convey the luxury status of the brand. It’s functional but misses an opportunity to truly immerse visitors in the brand’s opulence.
Louis Vuitton
Louis Vuitton’s website is a masterclass in luxury website design. It leads with striking visuals and video, creating a memorable experience. A minimalist layout and confident use of white space elevate the brand’s online presence.
Chanel
Chanel’s iconic status, its website feels slightly dated. The layout is blocky and images don’t flow as well as expected. It lacks the fluid elegance that would better reflect the brand’s heritage and typography.
Related Read: 10 Reviews of Fashion’s Most Luxurious Websites
Dior
Dior’s modular layout works beautifully. Intuitive navigation, striking visuals, and subtle animations create a modern, sophisticated digital experience that captures the brand’s history.
Burberry
Burberry’s modern typography and expansive imagery impress at first, but as users scroll, the design feels less luxurious and more high-street, with static images and a lack of interactive features.
Hermes
Hermes’ website hides the brand’s rich history within the navigation menu, missing a key opportunity to celebrate its heritage upfront. While the art direction is intriguing, it feels more aligned with high-street fashion than luxury.
Moncler
Moncler’s website starts strong with a striking hero image but then transitions to a generic layout that doesn’t do justice to the brand’s luxurious status.
Related Read: 5 Inspirational Website Designs for Luxury Shoe Brands
The Best in Luxury Websites: Vehicles
Let’s take a look at some well-known, luxury vehicle website designs.
Bugatti
Bugatti’s immersive video and 3D scroll effects are captivating, but confusing navigation (via a hidden burger menu) can hinder the user experience.
Ferrari
Ferrari website delivers an immediate impact with a preloader and striking hero video. However, its sole focus on the product leaves no space for lifestyle content. This is a missed opportunity for deeper brand storytelling.
Lamborghini
Lamborghini impresses with an intuitive menu and dynamic visuals. A product configurator enhances engagement, showcasing the brand’s luxury without relying solely on branding elements.
Related Read: 5 Examples of the Best Car Websites
Porsche
Porsche homepage highlights its car models, but its design feels more accessible than truly luxurious. The emphasis on products over storytelling makes it feel more high-street than high-end.
Bentley
Bentley’s website feels overly simplistic. While modern imagery targets a younger audience, it doesn’t fully align with the brand’s heritage and tradition.
Rolls Royce
Rolls Royce delivers on luxury with a full-screen hero video, custom cursor, and unique icons. Clean typography and background blur on the menu make the experience memorable and inspiring.
Aston Martin
Aston Martin’s use of video and dynamic sliders immerses users in the brand journey. Visual content takes centre stage, leaving a strong, lasting impression.
Related Read: 10 Unique Automotive SEO Tips for Car & Vehicle Websites
The Best in Luxury Websites: Watches
What about luxury watch website designs?
TAG Heuer
Tag Heuer’s website uses a dark, sophisticated colour scheme that highlights the product. It’s slick, professional, and intriguing—perfect for a luxury brand.
Rolex
Rolex keeps it simple and lets visuals speak volumes. Four elegantly shot videos add polish, while the site’s simplicity allows the brand’s legacy to shine through.
Montblanc
Montblanc breaks away from the norm with a fresh, light colour scheme accented with subtle pops of orange, blue, and green. Clever use of white space enhances the sense of luxury.
Related Read: 5 Changes We’d Make to This Watch Website Design
Jaeger-LeCoultre
Jaeger-LeCoultre’s large, immersive videos captivate instantly. However, the disappearing menu on scroll hinders user navigation and detracts from the luxury experience.
Omega
Omega’s website mixes full-bleed visuals with clean layouts, but it feels more high-street than high-end. The sporty aesthetic suits the brand’s direction but may feel less exclusive.
Cartier
Cartier’s site is the epitome of luxury website design. White space, elegant typography, and refined visuals combine to create a minimalist yet distinctive online presence.
Related Read: 3 of the Best Watch Websites for Design Inspiration
The Best in Luxury Websites: Hospitality
Let’s assess luxury website design in the hospitality sector.
Musha Cay
Musha Cay’s website uses visuals and layered cards to engage visitors, focusing on an experiential rather than text-heavy approach.
Aman
Aman’s muted colour scheme and understated typography convey a calm, sophisticated feel. A featured card in the menu adds a unique touch.
Four Seasons
Four Seasons’ unique hero banner with dynamic content sets it apart. The interactive design reflects the brand’s commitment to excellence.
Related Read: 7 Changes We’d Make to This Hotel Website Design
St Regis
St Regis’ background pattern adds a regal touch, and the history section reinforces the brand’s timeless luxury.
Rosewood Hotels
Rosewood Hotels relies on imagery, but the navy palette and typography feel dated, undermining the luxury experience.
Oetker
Oetker’s website includes engaging videos and hover effects, but an uninspired layout and lack of content limit its impact.
Apolloni & Blom
Apolloni & Blom’s site uses subtle motion well but falls flat with a dated template, low-res video, and unrefined typography.
Related Read: 6 Luxury Hotel Website Designs for Inspiration
The Best in Luxury Websites: Interior Design
Our team also evaluated luxury website design in Interior Design.
Taylor Howes
Taylor Howes’ homepage is elegantly minimal, with subtle hover effects drawing the eye. It feels timeless and refined.
Janine Stone & Co
Simple typography, white space, and clear UI give Janine Stone & Co’s site a luxurious feel. However, slow load times detract from the user experience.
Related Read: 6 of the Best Interior Design Websites to Inspire Your Next Project
Best Luxury Websites with Designs that Inspire
As these examples show, luxury website design can make or break a brand’s online impression. A beautifully crafted website elevates your brand, reinforces your positioning, and inspires confidence in your customers.
At KIJO (we’re a web design agency in London), we understand what it takes to create a truly luxurious digital experience. From high-impact visuals to intuitive user journeys, we help luxury brands convey their grandeur and heritage online. If you’re ready to bring your brand’s luxury story to life with a website design that truly inspires, get in touch with us today.
Book a Complimentary Consultation with KIJO’s Head of Partnerships
Need expert guidance on how to improve your luxury web design or on your next digital project? Book a complimentary, 30-minute consultation with our Head of Partnerships & Co-Founder, Kirk Thompson. During your call, we’ll review your brand’s current performance, discuss your goals, analyse competitor insights, and explore your brand’s potential. Let’s bring your vision to life — book your free consultation via the link below:
