Luxury Website Design – Examples To Inspire
These luxury website examples provide a great source of inspiration for building a website for a luxury brand.
For luxury brands operating in the online world, branding is crucial.
When customers invest in luxury brands it’s not just the product itself they’re investing in. They’re investing in the brand, the history and the narrative that the brand inspires.
Having an exceptional website design therefore is essential. The team at KIJO are no strangers to creating websites for luxury brands that convey the same feelings of grandeur and affluence as in person experiences.
If you’re planning to build or redesign a website for your luxury brand then these examples of luxury web designs on the internet can be used as the ultimate inspiration for what to do…and what not to do.
Luxury Fashion Websites
The Gucci website is one of the best luxury fashion websites online. The understated design lets the products do the talking and is heavily reliant on photography to inspire visitors. The photography used helps to create a sense of the traditional Gucci brand messaging.
The Givenchy website makes use of a slick and dynamic navigation system to set it apart from online competition. The high-quality clean photography mirrors the quality of the brands products whilst the combination of imagery and videos creates a dynamic user experience.
Interestingly the Bulgari website sticks to a template design, an unusual choice for a brand operating in the luxury market. The standard website design keeps the user experience and journey simple but perhaps doesn’t quite reflect the luxury standard of the brand.
The Louis Vuitton website takes a visual-first approach and leads with high-quality imagery across all its web pages and key user touchpoints. Combined with an expert use of videography, the visual elements of the website are memorable and engaging. The slick and understated layout combined with a unique navigation make this one of the best designer clothes websites online.
Chanel is arguably one of the most recognised luxury fashion brands in the world and yet the Channel website has some catching up to do when it comes to brand positioning and messaging. The standard layout and low-res video quality fail to reflect the brands iconic typography and messaging, leaving visitors a little uninspired.
The Dior website opts for an incredibly modular layout and yet in this case, it works. The use of intuitive navigation and category structuring combined with interesting landing pages and hover effects make this a luxury website that perfectly showcases the brand’s history for a modern audience.
The Burberry website gives a modern feel to a brand that’s steeped in British history. The modern typography and interesting scroll effects create an eye-catching landing page that leaves a mark on the visitor, creating an engaging and impactful user experience.
For a brand that uses its history and status as a key marketing and sales tool, the Hermes website lacks any mention or suggestion of the history and story behind the iconic brand. Whilst an interesting art direction makes the website intriguing, it feels somewhat removed from the traditional Hermes branding and instead aligns the website with high-street stores over luxury brands.
The Moncler website is another example of a brand who haven’t quite managed to convey the opulent nature within their online presence. The basic, modular layout is too common and simple and feels unbefitting for a brand of such luxurious status.
Luxury Real Estate Website
Sotheby’s website is an expert lesson in luxury real estate web design. The use of clean, high-quality images and a not overdone sans serif typography create a classy feel to the website. Negative space and a secondary navigation for searching streamline the user journey whilst the colour scheme naturally compliments the imagery and typography used.
The Berkshire Hathaway website is clean and modern but the lack of negative space and mixture of different margin sizes make it difficult to navigate for users. The colours chosen are dull and uninspiring and the typography used doesn’t stand out from the images.
Luxury Vehicle Websites
The Bugatti website is relatively basic and instead relies on the car itself and the brand’s unique status and history to position itself to visitors. The clever use of white space allows the cars themselves to be the main focus of the website.
The Ferrari website provides a great first impression when users land on the website with a slick preloader and engaging video in the hero banner. The website focuses solely on the product and features no lifestyle content, although this is perhaps unsurprising for such an iconic brand that sells itself.
The intuitive menu of the Lamborghini website makes user navigation easy and engaging. A model slider and configurator along with lifestyle photography and video makes the website inspiring but once again, the product is able to sell itself with little needed in the way of online branding.
The Porsche website opts for an interesting navigation that showcases all available car models. The homepage has a strong focus on the products which are repeated throughout whilst the imagery used helps to sell the “Porsche lifestyle”. Whilst the website may not feel totally luxurious, it does help to position the brand as more accessible.
The Bentley website is incredibly simple, particularly the homepage that features hardly any content at all. Arguably the modern, lifestyle imagery is aiming to target a younger clientele which but the messaging feels at odds with the tradition of the brand.
The Rolls Royce website uses an interesting hero banner with fixed scrolling to immediately engage visitors. The attention to detail of the Rolls Royce website is exactly what you would expect from a luxury brand with a custom cursor and bespoke icons. The clean and simple typography combined with a background blur on the menu make this an interesting and inspiring luxury website.
Just like their cars, the Aston Martin website takes the user on a journey thanks to video and audio in the hero banner. The dynamic slider features rotating 3D models and the overall website puts a strong focus on audio and visual content.
Luxury Watches Websites
The Tag Heuer website opts for a simple, modular theme that lets the product do the talking. Where this luxury website really excels is in its choice of colour scheme. The dark colours make the site seem more slick and professional.
The Rolex website keeps the foundations of its design simple in order to let the imagery and visuals do all of the work. With such an iconic brand, the products sell themselves and don’t need an all singing, all dancing website. The use of a blurred background behind cut out product imagery keeps the product listings interesting.
Whereas many luxury websites opt for a dark colour scheme, the Montblanc website stands out from the crowd with its light and fresh feeling website. The unique menu keeps navigation engaging however the design choices make it seem unfinished which slightly spoils the luxury feel.
The Jaeger-LeCoultre website puts the focus purely on imagery, with large, full-screen images creating an impactful impression from the moment you land on the homepage. This focus on imagery however seems to have resulted in the user experience taking a back seat.
The Omega website combines full bleed and cut out imagery to create an inspiring and engaging user experience. The website on the whole has a more high-street vibe compared to other luxury watch brands however this does accurately reflect the positioning of the brand moving forward.
As one of the most iconic luxury watch and jewellery brands, it’s perhaps no surprise that the Cartier website is first class. The extensive use of white space keeps the website design minimalistic whilst the typography is understated yet unique.
Luxury Hospitality Websites
The Musha Cay website has a strong focus on visuals, opting for imagery and video content to do the selling, with less of a focus on the written word. The luxury feel of the service offering isn’t quite portrayed through the website due to various bugs that impact the user experience.
Aman opts for an understated and muted colour scheme, helping to create a calm and luxury feel for users. The small typography helps to keep the Aman website clean whilst the interesting menu includes a featured card to make navigation engaging.
The iconic Four Seasons brand has a unique and bespoke website that helps it to stay a cut above its online and real-life competition. The unique hero banner features dynamic content controlled by icons for an interesting user experience.
The interesting use of a background pattern gives the St Regis website a regal feel. The website design is in line with the classic nature of the brand and the history section in particular helps to portray the tradition associated with the hotel.
The Rosewood hotel website is heavily reliant on imagery to sell the location and whilst this does work towards creating an engaging user experience, the colour palette and typography used makes the website seem somewhat dated.
The Oetker website uses an array of interesting hover effects and video content to keep users engaged however a lack of any other content on the website and a standard layout leads to an uninspiring experience.
Apolloni & Blom
Subtle motion on the Apolloni & Blom website helps to create an engaging and interesting user experience but the overall website is let down by a dated and templated design and ugly drop shadows on the typography.
Luxury Interior Design Websites
The monotone colours of the Taylor Howes website give it a classic feel whilst subtle motion helps to draw users eyes and attention. The website also features an interesting transition on navigation when users reach below the fold.
The Art of Bespoke
The product imagery used on The Art of Bespoke website looks dated and is uninspiring whilst the design and layout choices make the whole website feel out of date and it fails to give off the desired luxury feel.
Whilst the Janine Stone website is arguably basic, the clever use of white space combined with simple typography and UI helps to create a luxury feel. The website is slightly let down by the slow load times of images and multimedia.
The Godrich website has an incredibly industrial feel which doesn’t necessarily match the existing characteristics of the brand. The dated and simple design gives the impression of a start-up with no pre-existing content as opposed to an established company.
As you can see, there’s an array of luxury brands who have honed their online presence and created a first class website. Some on the other hand, haven’t quite managed to hit the mark.
With websites playing such an important role in raising brand awareness and making sales, it doesn’t matter how much history or reputation your brand has, you can’t afford for your website to let you down.
The team at KIJO are experts in working with luxury clients to create websites that depict grandeur and opulence from the minute users land on the homepage. To find out more about how we can help you accurately position your luxury brand online, contact us today.
Posted on by Kirk Thompson