For luxury brands operating in the online world, branding is crucial. When customers invest in luxury brands, it’s not just the product itself they’re investing in. They’re investing in the brand, the history and the narrative that the brand inspires. Therefore, having an exceptional, luxury website design is essential.

The team at KIJO are no strangers to creating elegant websites for high-end brands that convey the same feelings of grandeur and opulence as in-person experiences. So, we’ve put together a list of the best luxury websites to provide you with a source of inspiration. 

If you’re planning to build or redesign a website, then these luxury website design examples can be used as a guide, a reference and creative starting point. We give examples of sites working well, and ones that are missing the mark too.

Best Fashion Websites

Gucci 

The Gucci website is one of the best luxury fashion websites online. The understated design lets the products do the talking. It’s heavily reliant on expansive photography to inspire and captivate visitors. The quality photography used helps to capture the traditional Gucci brand messaging too.

Givenchy 

Givenchy’s is a great luxury website design example. It makes use of a slick and dynamic navigation system to set it apart from online competition. The high-end, clean photography mirrors the quality of the brands products. The accompanying combination of imagery and videos creates a truly dynamic user experience.

Bvlgari

Interestingly, the Bvlgari sticks to a template, blocky design. This is an unusual choice for a brand operating in the luxury market. The standard website design certainly keeps the user experience and journey simple. However, perhaps it doesn’t quite reflect the true luxury standard of the brand.

Louis Vuitton 

The Louis Vuitton website takes a visual-first approach and leads with high-quality imagery/video across all of its web pages and key user touchpoints. The visual elements of the website are memorable and engaging. The slick and understated layout combined with a confident use of whitespace make this one of the best fashion websites online.

Chanel 

Chanel is arguably one of the most recognised luxury fashion brands in the world. and yet the Chanel website has a little catching up to do. The standard layout feels quite blocky, although the blocks are in sleek, rectangles. The images don’t flow well, and ultimately, other than the top images, it fails to reflect the brand’s iconic typography and messaging. It arguably leaves the user feeling a touch uninspired!

Dior

Dior’s website opts for an incredibly modular layout and yet in this case, it works. The use of intuitive navigation and category structuring combined with interesting landing pages and subtle, animated hover effects make this a luxury website that perfectly showcases the brand’s history for a modern audience.

Burberry 

The Burberry website gives a modern feel to a brand that’s steeped in British history, even with their recent rebrand. The modern typography and expansive imagery create an eye-catching landing page, but it does tail off a bit as you begin to scroll. It becomes less impactful with the blocky images that have no animations or hover effects which ultimately feels quite weak.

Hermes

For a brand that uses its history and status as a key marketing and sales tool, the Hermes website lacks any mention or suggestion of the history and story behind the iconic brand. It’s hidden away in the depths of the navigation menu. Whilst an interesting art direction makes the website intriguing, it feels somewhat removed from the traditional Hermes branding and instead aligns the website with high-street stores over luxury brands.

Moncler 

The Moncler website is another example of a brand who haven’t quite managed to convey their opulent nature within their online presence. It starts well with a large, expansive, beautiful image but then the layout is too common and simple and feels unbefitting for a brand of such luxurious status. This could easily be high street brand Zara’s site which arguably looks much more affluent!

Vehicle Luxury Website Design

Bugatti

Bugatti’s website is really immersive, particularly with its full-screen video and the 3D scroll effect – seamless! It’s really captivating, but navigation is a little confusing. If you don’t know to look for a burger menu, you may miss how to navigate the site any further.

Ferrari 

The Ferrari website provides a great first impression when users land on the website with an anticipatory preloader of the logo and an engaging video in the hero banner on entrance. The website focuses solely on the product and features though. There’s no lifestyle content, although this is perhaps unsurprising for such an iconic brand that sells itself. That confidence arguably encapsulates the brand more so.

Lamborghini 

The intuitive menu of the Lamborghini website makes user navigation easy and engaging. A model slider and configurator along with lifestyle hero video makes the website inspiring. However, once again, the product is able to sell itself with little needed in the way of online branding.

Porsche

The Porsche website design opts for an interesting navigation that showcases all available car models on the homepage. This page has a strong focus on the products which are repeated throughout, whilst the imagery and video used helps to sell the “Porsche lifestyle”. Whilst the website may not feel totally luxurious, it does help to position the brand as more accessible.

Bentley

The Bentley website  is incredibly simple in comparison with its competitors. Arguably the modern, lifestyle imagery is aiming to target a younger clientele, but ultimately still manages to feel a bit dated. Also, this messaging feels at odds with the tradition of the brand.

Rolls Royce 

The Rolls Royce website uses an intriguing, full-screen video hero banner. The attention to detail of the Rolls Royce website is exactly what you would expect from a luxury brand with a custom cursor and bespoke icons. The clean and simple typography combined with a background blur on the menu make this an interesting and inspiring luxury website design.

Aston Martin 

Just like their cars, the Aston Martin website takes the user on a journey thanks to video in the hero banner and beyond. The dynamic slider features 3D, immersive video too and the overall website design puts a strong focus on visual content which serves to captivate.

Watch Luxury Websites

TAG Heuer 

The Tag Heuer website opts for a simple theme and lets the product (and celebrity promoter) do the talking. Where this luxury website really excels is in its choice of colour scheme. The dark colours make the site seem more slick and professional, and builds intrigue.

Rolex 

The Rolex website keeps the foundations of its design simple in order to let the imagery and visuals do all of the work. Being one of the top luxury brands there is, the products sell themselves and don’t need an all singing, all dancing website. The use of 4 elegantly shot videos is impressive and confident, yet super simple!

Montblanc 

Whereas many luxury websites opt for a dark colour scheme, the Montblanc website stands out from the crowd with its light and fresh feeling website and its subtle use of oranges, blues and greens. It also uses white space well.

Jaeger-LeCoultre 

The Jaeger-LeCoultre website puts the focus purely on imagery, with large, full-screen videos creating an impactful impression from the moment you land on the homepage. This focus on imagery however seems to have resulted in the user experience taking a back seat, as when you scroll, the top bar menu disappears and there isn’t the option of a burger menu.

Omega 

The Omega website combines full bleed and cut out imagery to create an inspiring and engaging user experience. On the whole though, the website has more of a high-street vibe compared to other luxury watch brands. It’s excessively clean and white and feels very sporty. However, this does accurately reflect the positioning of the brand moving forward.

Cartier 

As one of the most iconic, top luxury brands in the watch and jewellery sector, it’s perhaps no surprise that the Cartier website is first class. The extensive, purposeful use of white space keeps the website design minimalistic whilst the typography is understated yet unique.

Luxury Websites in Hospitality

Musha Cay

Musha Cay’s website has a strong focus on visuals, opting for imagery and video content to do the selling, with less of a focus on the written word. They’re layered cards of images at certain points on the site is a neat aspect too.

Aman 

Aman opts for an understated and muted colour scheme, helping to create a calm and luxury feel for users. The small typography helps to keep the Aman website clean, whilst the interesting menu includes a featured card to make navigation engaging.

Four Seasons 

The iconic Four Seasons brand has a unique and bespoke website that helps it to stay a cut above its online and real-life competition. The unique hero banner features dynamic content controlled by icons for an interesting user experience.

St Regis 

The interesting use of a background pattern gives the St Regis website a regal feel. The luxury website design is in line with the classic nature of the brand and the history section in particular helps to portray the traditional element associated with the hotel.

Rosewood Hotels 

The Rosewood Hotels website is heavily reliant on imagery to sell the location. Whilst this does work towards creating an engaging user experience, the navy colour palette and typography used makes the website seem somewhat dated.

Oetker 

The Oetker website uses an array of interesting hover effects and video content to keep users engaged. However, a lack of any other content on the website and a standard layout leads to an uninspiring experience.

Apolloni & Blom 

The subtle motion on the Apolloni & Blom website helps to create an engaging and interesting user experience. However, the overall website is let down by a dated and templated design coupled with ugly drop shadows on the typography. The video used is obviously in low resolution too, which doesn’t say “class” at all. 

Luxury Websites in Interior Design

Taylor Howes 

The Taylor Howes home page doesn’t have much below the fold and primarily leads with high-level photography. The navigation is simple and clear in the top right corner. Even with the expansive imagery, it ultimately manages to feel quite classic. The subtle hover effect used helps to draw the user’s eyes and attention.

Janine Stone & Co

Whilst Janine Stone & Co is arguably basic, the clever use of white space combined with simple typography and UI helps to create a luxury feel. The website is slightly let down by the slow load times of images and multimedia.

Godrich Interiors

The Godrich Interiors website has an incredibly industrial feel and is as basic as they come. This doesn’t necessarily match the existing characteristics of the brand. The simple design gives the impression of a start-up rather than exclusivity which we think is the aim. There’s no pre-existing content to suggest it’s an established company, which it is.

Best Luxury Websites with Designs that Inspire

As you can see, there’s an array of top luxury brands who have honed their online presence and created a first class, luxury website. Some on the other hand, haven’t quite managed to hit the mark.

It’s so easy for a website to let you down. Website design plays such an important role in raising brand awareness and making sales, it doesn’t matter how much history or reputation your brand has.

The team at KIJO are experts in working with luxury clients to create websites that depict grandeur and opulence from the minute users land on the homepage. To find out more about how we can help you accurately position your luxury brand online, contact us today.