Evaa provides software solutions for the management of electric vehicle charge points across the UK. A new startup serving a rapidly growing market, Evaa needed KIJO to create an extensive brand launch that would cover all aspects of their online and offline presence.
Evaa focuses on both commercial and home charge points and operates a web and mobile app that communicate with each other for an exceptional user experience. The key requirements of their brief was to create a slick, bold brand that would accurately represent the advanced technology that they provide to customers.
A Modern Brand for a Modern Industry
The brand launch for Evaa was a particularly exciting project for the KIJO team to work on as it required visuals and branding that encompassed all aspects of their business offering, from the website to staff uniforms.
The Evaa service offering is modern and unique and its brand needed to reflect this, accurately showcasing the ingenuity and professionalism that runs through Evaa’s client communications.
Adaptable and Abstract
The modern and revolutionary vibe of Evaa’s software helped to form the inspiration for the core elements of the brand that the KIJO team created.
We designed a logomark that incorporated edgy lines and abstract shapes that were arranged to represent electric charging whilst the typography used within the logo was specifically chosen to create an abstract and individual aesthetic.
With plans for growth and new marketing activity in the future, the Evaa brief also detailed the need for a brand guidelines document.
We created an in-depth guide with particular focuses on logo usage, colour and typography that the Evaa team are able to utilise throughout the company moving forward.
Working Across All Touchpoints
A key focus for the KIJO team when creating the brand was to ensure it would work across a plethora of touchpoints and materials. Not just for use within marketing and online, the logos, typography and branding would also be used on customer uniforms, branded cars and electric charging points.
As a company with major expansion plans, creating the Evaa branding also presented us with the need for business collateral and materials.
It was crucial therefore that the final brand was consistent throughout customer facing, B2B and internal communications.
For this we created an array of monochrome stationary that featured an abstract background pattern echoing the lines and shapes used for the Evaa logo.
These corporate materials included letterheads, business cards and compliments slips as well as a pitch deck and bank of branded social media posts.
The design was modern, clean and professional, exactly the brand vibe that Evaa were hoping to portray to potential clients and customers.
The Results
The creation of the Evaa brand allowed the KIJO team to immerse themselves alongside a modern and technology-led service provider, resulting in a brand that was abstract, clean and exciting.
Evaa have been able to utilise the vast array of brand materials that we created as they continue to develop as a company. The EV charging software providers have already partnered with several major UK companies including Barlows, Ultralec and Part-IT.
Using their adaptable and bespoke brand, Evaa have been able to continue to push forward in an emerging industry and are in discussions with over 20 companies about joining the Evaa network.
The brand that the KJO team created has allowed Evaa to position themselves at the forefront of EV charging solutions and software.
We created some supporting material to assist business operations and promotional activites. The monochrome stationery looks both professional and abstract with the use of a background pattern.
We created a brand guidelines displaying brand rules and standards to ensure consistency across all application. There is a focus on logo usage, colours and typography.
We ensured the brand has a strong external presence with the use of branded cars, branded charge points and employee uniform.
The software consists of a mobile app and a web app. The mobile app is the consumer facing product which allows the users to charge their vehicles. The web app is a management tool for admin use.
